Unit 3: They know what you want (Marketing) Flashcards
(75 cards)
The shopper’s ultimate choice is likely to be … by some factor other than taste.
determine
Marketers create gimmicks to … shoppers to buy one product instead of another.
entice
A marketing plan, … by a marketing director, includes what to name the product, how to advertise it, how to price it, how to package it, and how to … customers to buy it.
administered, convince
In short, the goal of marketing is to … a shopper’s choices toward a single, specific product.
channel
A marketing plan often begins with a … to determine who is most likely to buy a certain type of product.
survey
Factors such as the …, age, education, and … of future customers are considered. Then,a marketing team designs a plan aimed at a specific … of the population, the group they think is most likely to buy the product.
sex, income, sector
Selling a perfume, a lawn mower, and a pet food will obviously … different marketing techniques. Humor may sell pens, but not perfumes.
call for
A survey … that most mothers have two top …: 1.they want their babies be healthy; 2. they want to be good mothers. Marketers use this information to create a name for the new baby food: Healthy start
indicates, priorities
They create a marketing slogan: Give your baby a Healthy Start. This slogan has both an … and an … message. It … directs a mother to feed a Healthy Start meal to her baby. It also … that this will make her a good mother.
explicit, implicit, explicitly, implies
They must decide where to … advertisements and what the ads should say.
publish
Maybe the ads will … the authority of a famous baby doctor to emphasize the health appeal.
invoke
Ads will certainly emphasize things like good taste, easy preparation, and high … . Maybe the ads will include … for free sample.
nutrition, coupons
The team must decide if the focus will be on … sales or if the baby food will be … to foreign countries.
domestic, exported
… show that the … of society that washes the most dishes consists of women with children. Accordingly, marketing … target that … when they design advertisements for a dishwashing liquid.
Surveys/studies, sector/part, administrator/managers, sector/part,
The ads are … alongside other ads for … products in magazines that women primarily read.
published/printed, domestic/home
Many women feel that such ads show … .
sexism/ bias against one sex
The women acknowledge that the … meaning is true: the soap does clean your dishes. they believe, however, the … message is that washing dishes is a women’s job.
explicit/clear and direct, implicit/hidden and indirect
To … something means “to make something move along a particular path or route.” A … is the path or route. It is often used to describe water or communications pathway. A television station is also called a … .
channel (V), channel (n), channel (n)
The police … traffic around the accident and onto side streets.
channeled (v)
This area has flood … that carry rainwater to the ocean
channels (n)
If you can’t settle this conflict, we will go through legal … to find an answer.
channels (n)
… 5 has the best local news programming.
Channel (n)
signs … hotel guests to the right rooms.
Airlines … passengers down the aisle to their seats.
waiters … food and drinks to a customer’s table.
Arteries and veins … blood to the heart.
charities … donations to needy families.
channel (V)
Marketers now that … advertising is one way to get the attention of buyers. This means that effective marketers try to … when they create a marketing plan.
innovative (adj) , innovate (v)
