Unit 5 Advertising Flashcards
Advertising media and methods. (45 cards)
1
Q
advertorial
A
artykuł sponsorowany
2
Q
product placement
A
lokowanie produktu
3
Q
product placement
A
lokowanie produktu
4
Q
freebies
A
próbki
5
Q
free sample
A
próbka
6
Q
give away
A
rozdawać
7
Q
banner ads
A
banner ads
8
Q
billboard
A
billboard
9
Q
hoarding
A
billboard
10
Q
endorse
A
reklamować
11
Q
leaflets/flyers
A
ulotki
12
Q
outdoor advertising
A
zewnętrzne reklamy
13
Q
place
A
umieścić
14
Q
point of sale
A
punkt sprzedaży
15
Q
pop-ups
A
pop-ups
16
Q
posters
A
plakaty
17
Q
press/newspapers
A
prasa/gazety
18
Q
target
A
target
19
Q
viral advertising
A
viral advertising
20
Q
run a campaign
A
przeprowadzać kampanię
21
Q
endorse a product
A
reklamować produkt
22
Q
place an advertisement
A
umieścić reklamę
23
Q
sponsor an event
A
sponsorować wydarzenie
24
Q
target a consumer
A
wybrać konsumenta
25
communicate a message
zakomunikować wiadomość
26
word of mouth
poczta pantoflowa
27
mailshots
mailshots
28
celebrity endorsement
reklamowanie przez celebrytów
29
eye-catching
zwracające uwagę
30
powerful
silne
31
subliminal advertising
subliminal advertising
32
objective/target/aim
cel
33
publicity stunt
something done to get people's attention
34
design features
an important, interesting or typical part of something
35
slogan
a short phrase that is easy to remember
36
campaign
a series of actions intended to get a particular result
37
press
newspapers and magazines
38
well-thought-out
planned in an effective way
39
live advertisement
live broadcasted advertisement
40
reasons for advertising
1. change the image of a company
2. change people's view on an issue
3. change behaviour
4. improve sales
41
mediate
consult
42
obtain
get
43
execution phase
producing and buying
44
indefinite
nieokreślone
45
definite
określony
