Unit 5: Technology Diffusion and Adoption Process

Question 1

It is the body of tools, materials, techniques, and processes used to produce goods and services to satisfy human needs.

Answer 1

Technology

Question 2

2 Categories of Technology

Answer 2

1. Component Technology
2. Package of Technology

Question 3

This refers to the specific cultural techniques in the management/production of crops, livestock, fishery, and forestry.

Answer 3

Component Technology

Question 4

This refers to the combination of all necessary components of component technologies for production or post production activities.

Answer 4

Package of Technology

Question 5

4 Types of Technologies

Answer 5

1. Product
2. Process
3. Service
4. Information

Question 6

These take the form of physical goods.

Answer 6

Product

Question 7

Technologies of this nature are non-tangible and may refer to a system of doing things or systems/schemes for improved production, post production, or processing.

Answer 7

Process

Question 8

This type of technology generally provide complementary activities/services to enhance existing programs/policies of the government.

Answer 8

Service

Question 9

Significant findings that may indicate valuable socio-economic and technical database for policy formulation and R and D activities.

Answer 9

Information

Question 10

Sources of Technology

Answer 10

1. SUC’s
2. Govt. R&D centers
3. International Research Center
4. Government agencies
5. NGO’s
6. Private Companies
7. Successful farmers/Agribusiness groups
8. Traders, processors, dealers, producers
9. Mass media

Question 11

5 major phases of technology development process.

Answer 11

1. Technology Generation
2. Technology Verification
3. Technology Adaptation
4. Technology Dissemination
5. Technology Commercialization

Question 12

This is the scientific and experimental stage wherein the R and D center utilizes all its resources to generate a component technology or package of technology.

Answer 12

Technology Generation

Question 13

If it can be incorporated in a package of technology that has potential for improving existing farmer’s practices.

Answer 13

Technology Verification

Question 14

Criteria for Technology Dissemination

Answer 14

1. General Adaptability
2. Economic Profitability
3. Social acceptability
4. Potential availability of support services

Question 15

TRUE OR FALSE: People adapt new technologies automatically.

Answer 15

False

Question 16

5 Characteristics of innovation

Answer 16

Relative Advantage
Compatibility
Complexity
Observability
Trialability

Question 17

Refers to how your audience needs to see how your innovation improves from previous generation products according to their current situation.

Answer 17

Relative Advantage

Question 18

The harmony of relationship your innovation has with potential individuals as they absorb it mentally onto their lives.

Answer 18

Compatibility

Question 19

It slows down progress, it is more difficult for potential users to incorporate into their lives.

Answer 19

Complexity

Question 20

How easily potential adapters can explore your innovative idea.

Answer 20

Trialability

Question 21

The benefits or results of using the innovation visible to potential adopters.

Answer 21

Observability

Question 22

Ways you can show benefits to potential adopters.

Answer 22

1. Side-by-side comparison
2. Before and After
3. Testimonials

Question 23

The 4 elements of diffusion

Answer 23

1. Innovation
2. Channels of Communication
3. Social System
4. Time

Question 24

Technological advances that create new or improved products. They can be symbolic representations that change the meaning of products.

Answer 24

Innovation

Question 25

Innovation is classified as

Answer 25

a. Continuous innovation b. Dynamically continuous innovation c. Discontinuous innovation

Question 26

Minor technological advances that result in an extension or modification of existing products.

Answer 26

Continuous innovation

Question 27

Major technological advances that do not basically change the existing consumer behavior pattern.

Answer 27

Dynamically continuous innovation

Question 28

The introduction of an entirely new product that causes the buyer to change their behavior pattern.

Answer 28

Discontinuous innovation

Question 29

He defined ________ as one that conveys social meaning.

Answer 29

Hirschman, Symbolic innovation

Question 30

Communication from the Marketer to the consumer is necessary to create awareness of the innovation and to provide information.

Answer 30

Channels of Communication

Question 31

Any new product that is diffused in a social setting.

Answer 31

Social System

Question 32

The last stage of the diffusion process. Refers to what time the new product information is floated in the market and and its purchase.

Answer 32

Time

Question 33

Three distinct ways of Time.

Answer 33

a. Purchase time b. Adopter classes c. Adoption process

Question 34

The period between the consumer's initial awareness of a product or service or the point at which they reject or purchase it.

Answer 34

Purchase time

Question 35

He developed a classification of adopters by time of adoption also known as ________.

Answer 35

Rogers, Adopter classes

Question 36

The five classes of adopters:

Answer 36

1. Innovator 2. Early adopters 3. Early majority 4. Late majority 5. Laggards/Late adopters

Question 37

The process of spreading technology from one person to another; from one group to another; from generation to generation is called.

Answer 37

Diffusion process

Question 38

It is a personal matter wherein the adopter makes modification/revision on the POT or adopts the technology.

Answer 38

Adoption

Question 39

The two models of the diffusion process

Answer 39

1. Innovation-Decision Process (IDP) 2. Diffusion Adoption Process (DAP)

Question 40

It is a mental process through which an individual undergoes the knowledge of innovation first before deciding whether to adopt or reject and to confirm this decision.

Answer 40

Innovation-Decision Process

Question 41

The four processes of IDP

Answer 41

1. Knowledge 2. Persuasion 3. Decision 4. Confirmation

Question 42

In this process, the person undergoes 5 5 stages before adopting an idea, practice, or a POT.

Answer 42

Diffusion-Adoption Process

Question 43

The 5 stages of DAP

Answer 43

1. Awareness stage 2. Interest stage 3. Evaluation Stage 4. Trial Stage 5. Adoption Stage

Question 44

The categories of adopters

Answer 44

1. The Innovator 2. The early adopters 3. The early majority 4. The late majority 5. The late adopters

Question 45

The first group in his community to bring or adopt a new idea or practice. 2.5% of the adopters.

Answer 45

The Innovator

Question 46

Is quick to see the value of a new practice in his community and will try if he feels it has a chance of success. 13.5% of the adopters

Answer 46

The early adopters

Question 47

They are of average age, experience and average education, and highly respected in their communities. They adopt a practice only after they are convinced of its value. 34% of the adopters

Answer 47

The early majority

Question 48

Adopts a practice only when it is generally accepted in the community. 34% of the total adopters.

Answer 48

The late majority

Question 49

Conservative and rarely takes risk. They are older than the average adopter age and consist of 16% of the total adopters.

Answer 49

The late adopters

Question 50

TRUE OR FALSE: Most often, the early adopters are the natural community leaders.

Answer 50

TRUE

Question 51

TRUE OR FALSE: The innovators are known to be the best leader since he is too advanced.

Answer 51

FALSE