UNIT 7 Flashcards
whats a mission statement
a business’ statement of its purpose, and why it exists
what are 3 questions a mission statement should answer
- what does your company do?
- why does your company do this?
- how does your business do this
name 5 places mission statements come from
- culture of a business
- founders values
- societys views
- industry it operates in
whats a corporate objective
shareholders values, growth etc
quantify the mission to make it measurable
CEO’S SET THIS
5 internal influences on a corporate objective
poor performance
new leadership
business ownership
business growth
short-terism
name 5 external influences on corporate objective
economy performance
competitors actions
global price
social desires
technological prices
whats the difference between a strategy and a tactic
a strategy is the end goal, however a tactic is the choices a business makes to help achieve their objectives
whats a SWOT analysis
a tool that identifies the strengths, weakness’, threats and opportunities of a business
name 3 advantages of a SWOT analysis
-allows a business to focus on strategy
- improves weakness to inc sales
- can combine SWOT and PESTLE
whats a ratio analysis
tool to assess performance, profitability and liquidity if a business
whats liquidity
converting assets into cash
what does return on capital employed show
how much profit has been made compared to how much money put into the business
how to calculate return on capital employed
profit/ capital employed X100
whats an income statement
profit and losses in last 12 months
whats a balance sheet
shows what the business has spent money on and where money invested has come from
what are current assets
assets owned for less than a year