Unit 7 Flashcards
what is the mission of a business ?
defines what the organisation is, and why it exists.
what are corporate objectives ?
goals set for the business as a whole that will lead to the achievement of the businesses mission.
what are the internal factors that corporate objectives are influenced by ?
. type of business form
. business culture (collective beliefs and values of business)
. business performance
what are the external factors that corporate objectives are influenced by ?
- pressures for short-termism
- changes in economy
- government policy
- environmental factors
- demographic factors
- competitors actions
- technology
what is a businesses strategy ?
plan of action to achieve a long-term goal.
what are a businesses tactics ?
short-term actions necessary to achieve the plan or strategy.
what is functional decision making ?
refers to the decisions made in a department within a business.
what is SWOT analysis ?
a tool that analyses the internal strengths and weaknesses as well as the external opportunities and threats of an organisation.
what are some examples of a strength of a business ?
specialized marketing expertise
new innovative product
what are some examples of a weakness of a business ?
a lack of marketing expertise
undifferentiated products
what are some examples of an opportunity to a business ?
a developing market such as the internet
mergers, joint ventures
what are some examples of a threat to a business ?
a new large competitor entering the market
price wars with competitors
what is the value of swot analysis ?
+ helps a firm to identify its core competencies, enabling it to build on its strengths
+ it helps a firm to focus on the future, given its past and present condition
+ its a source of strategic planning
+ it helps firms redefine and set its overall objectives
what is the balance sheet ?
shows what the business owns (assets) and owes (liabilities).
what are the most liquid type of assets ?
current assets
what are current assets ?
assets owned for less than 1 year, and include inventory, receivables, and cash.
what are non-current assets ?
assets that remain in a business for longer than 1 year, include land, buildings, vehicles etc.
what are the least liquid type of assets ?
non-current assets
what are liabilities ?
are what the business owes.
what are current liabilities ?
debts of a business that will be repaid within 1 year, include payables, overdrafts etc.
what are non-current liabilities ?
debts of a business that will be repaid in more than 1 year, include loans, mortgages etc.
what is shareholders equity ?
the money attributable to the business owners (shareholders).
what are the figures identified when drawing up a balance sheet ?
working capital (current assets - current liabilities)
net assets (overall worth of the business)
capital employed (total equity + non-current liabilities)
assets employed (non-current assets + current assets) money invested into the business
what is the income statement ?
shows the income and expenditure of a business, revealing whether a business has made a profit or loss.