Unit 9 Flashcards
(72 cards)
what is retrenchment ?
a form of strategic change used by a business to reduce its overall size pr diversity of operations.
what is a takeover (acquisition) ?
where one business acquires control of the assets of another business, either by a formal offer or through buying shares.
what is a merger ?
where 2 or more businesses join together in mutual consent.
what are the reasons for growth ?
. increased profit (growth brings increased sales and revenue)
. survival
. reduce risk (moving into new markets and diversifying can spread cost of uncertainty and risk)
. increased market share (more dominant position in the market, thereby greater power over suppliers and perhaps their prices)
what are the reasons why a business may pursue retrenchment ?
. changes in the market (may be because of changes in taste and fashion, technological advancement etc)
. failed takeover
. economic downturn (to better cope with changing economic environment)
.leave unprofitable markets due to low ROCE
. reduce dis-economies of scale
what are the common characteristics of organic/internal growth ?
. selling more or new products/services
. targeting a wider or new market
. often financed by retained profit
. slower and less risky
what are common characteristics of external growth ?
. achieved through takeovers or mergers
. growth by acquisition
. quicker but more risky
what are economies of scale ?
reduction in AC of production as output increases, due to growth.
what are economies of scope ?
the reduction in AC due to producing a variety of goods/services.
what are diseconomies of scale ?
increase in AC of production due to growth.
what causes diseconomies of scale ?
. poor communication
. lack of control and coordination
. culture clash
what is over trading ?
occurs when a business grows too quickly, undertaking more business than its working capital can cope with, causing liquidity problems.
what is synergy ?
the value and performance of the 2 businesses combined will be greater than the sum of the 2 parts.
(2 + 2 = 5)
what is greiners model of growth ?
describes different phases of a business growth.
what are the 6 different phases of greiners model ?
1). growth through creativity (use of creativity by a limited workforce to meet demand of customers)
2). growth through direction (professional managers are brought in to solve leadership crisis)
3). growth through delegation (departments introduced)
4). growth through co-ordination (centralised structure)
5). growth through collaboration (organisational goals)
6). growth through alliances (take-over mergers)
what are the characteristics of retrenchment ?
downsizing
sale of assets
job losses
what are the causes of retrenchment ?
changes in market conditions
economic downturn
failed takeover
what are the different types of takeovers and mergers ?
vertical
(business merges or takeover another business in the same production chain but at a different stage.
this could be an earlier (backward vertical integration) or later stage (forward vertical integration)
horizontal
(when a business merges or takeover a business in the same stage of the production change as them).
conglomerate
(when a business merges or takesover a business in a totally unrelated business area).
what are the reasons mergers or takeover fail ?
. an over-optimistic assessment of the benefits
. a lack of detailed research
. resistance from employees
. clashes of culture
. a lack of experience and expertise
. financial pressures
what is joint venture ?
a business arrangement where 2 or more businesses pool their resources together to create a new subsidiary business.
what is Franchising ?
a method of growth where an existing business grants another party the right to use its trade name and sell its products and services. the franchisee usually has to pay an upfront fee, and a percentage of sales revenue as a royalty each year to the franchiser.
what are the benefits of franchising ?
+ relatively quick
+ financed by franchisee
+ franchisee is likely to be highly motivated
+ less complex organisational structure
what is innovation ?
the creation of more effective processes, products and ideas.
how does a business innovate ?
investing in R&D