Uses and Gratifications Theory Flashcards
(6 cards)
1
Q
what are the 4 sections of Uses and Gratifications theory?
A
Entertainment // Education // Social Interaction // Relatability
2
Q
What is uses and gratifications theory?
A
Blumler and Katz’s theory to explain why audiences might choose a media product.
3
Q
Entertainment?
A
To escape day-to-day life // diversion // boredom // relaxing
4
Q
Education?
A
Informative // factual // newspaper // books // shows // anything you can lean from
5
Q
Interaction
A
personal relationships // online gaming // illusion of a personal relationship // vlogs
6
Q
Relatability / identification
A
Personally understanding what someone is going through // how relatable // someone being in the same place as you mentally.
