Value capture in a digital and global business landscape Flashcards
(3 cards)
1
Q
he serious “Debate” is not about one IPR versus another, e.g., “Patent” versus “Trademark/Brand” as a general proposition.
The serious discussion is more about
A
which IPR or IPRs pairs best with a given corporate asset for a given business scenario.
2
Q
Usefulness/Application of IPRs Varies by _ & _
A
Industry and Over Time
3
Q
A
