variables affecting conformity Flashcards
(52 cards)
What was the aim of Asch’s baseline study?
To investigate conformity in an unambiguous task.
How many participants were in Asch’s baseline study?
123 male US undergraduate students.
What task did participants complete in Asch’s study?
Identifying which line matched a standard line.
Where did the real participant sit in Asch’s study?
Second to last in the order of responses.
What percentage of participants conformed in Asch’s study?
33.3%.
What type of conformity does Asch’s study support?
Compliance.
Why did participants conform in Asch’s study?
To avoid disapproval from the group.
What happened when only one confederate was present?
Conformity was minimal (3%).
What was the conformity rate with two confederates?
12.8%.
What was the conformity rate with three confederates?
0.3
What happened when the group size exceeded three confederates?
No further increase in conformity.
What does Asch’s group size variation suggest?
Conformity increases to a point but then plateaus.
What is unanimity in Asch’s study?
When all confederates gave the same answer.
What happened when a dissenter gave a different wrong answer?
Conformity dropped to 9%.
What happened when a dissenter gave the correct answer?
Conformity dropped to 5%.
What does Asch’s unanimity variation suggest?
Dissenters reduce conformity pressure.
What effect did increasing task difficulty have?
Conformity increased.
Why did conformity increase with task difficulty?
The task became more ambiguous
What type of influence explains increased conformity in hard tasks?
Informational social influence (ISI).
What study supports the effect of task difficulty?
Lucas et al (2006).
What did Lucas et al’s study involve?
Math problems of varying difficulty.
What did Lucas et al find?
Greater conformity in difficult tasks
What does Lucas et al’s study support?
ISI as an explanation for conformity.
What is a limitation of Asch’s study regarding time period?
The study may lack temporal validity.