vocab

Question 1

existing in thought or as an idea but not having a physical or concrete existence.

Answer 1

Abstract

Question 2

a small sketched idea, a fast way to generate multiple ideas. Ubiquitous: present, appearing, or found everywhere

Answer 2

Thumbnail Sketch

Question 3

the final rendering of a graphic idea, short for comprehensive.

Answer 3

Comprehensive design

Question 4

refers to the layout of a design, the surface area in which a composition is created and it’s boundaries, such as the size of a business card or brochure.

Answer 4

Format

Question 5

an identifiable path created by a point moving in space. It is one-dimensional and can vary in width, direction, and length. Lines often define the edges of a shape. These can be horizontal, vertical, or diagonal, straight or curved, thick or thin.

Answer 5

Line

Question 6

relating to or characterized by depiction of the physical appearance of things

Answer 6

Representational

Question 7

uncertainness of meaning.

Answer 7

Ambiguity

Question 8

the form of an object or its external boundary, outline, or external surface, as opposed to other properties such as color, texture, etc.

Answer 8

Shape

Question 9

an interwoven pattern of light and dark tones that imparts a physical quality to a surface— rough, smooth, etc.

Answer 9

Texture

Question 10

a mid-stage development of a graphic idea, often shown to a client for approval.

Answer 10

Rough Sketch

Question 11

a complete work of art or design, seen in total, not as individual visual elements.

Answer 11

Composition

Question 12

a thought or suggestion as to a possible course of action; a concept or mental impression; the aim or purpose.

Answer 12

Idea