Vocabulaire - Le consumérisme et la publicité Flashcards by Reagan Olivastro | Brainscape

Q

la publicité (la pub)

A

advertising / commericals

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Q

la pause publicitaire

A

commercial break

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Q

une petite annonce

A

an ad in the paper / craigslist

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Q

la société de consommation

A

consumer society

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Q

le consommateur

A

the consumer

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Q

le client

A

the customer

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Q

le marketing

A

marketing

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Q

la compagne

A

the campaign

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Q

la marque

A

the brand

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Q

le produit

A

the product

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Q

la promotion / l’offre spéciale (f)

A

special offer

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Q

l’acheteur / l’acheteuse

A

the buyer

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Q

le concurrent

A

the competitor

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Q

la concurrence

A

competition

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Q

l’affiche (f)

A

poster

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Q

la pancarte publicitaire

A

advertising board / billboard

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Q

la cible

A

target

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Q

la voie de communication

A

means of communication

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Q

une agence

A

agency

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Q

un slogan

A

slogan

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Q

l’arnaque

A

scam

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Q

faire de la pub / réclame

A

to advertise

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Q

persuader

A

to persuade

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Q

inciter / encourager

A

to encourage

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Q

communiquer

A

to communicate

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Q

atteindre

A

to reach

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Q

investir

A

to invest

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Q

attirer

A

to attract

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Q

promouvoir

A

to promote

Q

convaincre

A

to convince

Q

fidéliser

A

to build loyalty

Q

influencer (exercise une influence sur)

A

to influence

Q

viser / cibler

A

to target

Q

faire appel à

A

to appeal to

Q

mettre en avant

A

to emphasize

Q

tenir au courant

A

to keep informed

Q

tenter / sollictier

A

to tempt

Q

afficher

A

to display

Q

dépendre de

A

to depend on

Q

efficace

A

effective

Q

entouré de

A

surrounded by

Q

images léchées

A

“tasty” images (highly edited to draw attention)

Q

shooter les mannequins

A

to have a photoshoot

Q

la nouveauté

A

novelty

Q

publicitaire

A

publicist

Q

le type (un mec)

A

a guy

Q

les nanas (une meuf)

A

the girls

Q

la bagnole

A

a car (familiar)

Q

démodé(e)

A

out-of-fashion

Q

baver

A

to drool

Q

sacerdoce / profession

A

vocation

Q

une devise

A

a motto

Q

doper

A

to stimulate / boost

Q

l’inassouvissement

A

insatisfaction

Q

les munitions

A

ammunition

Q

récompenser

A

to reward

Q

filer

A

to give (familiar)

Q

unfaible

A

to have a weakness for

Q

rabâcher

A

to repeat over and over again

Q

un mas provençal

A

a provincial farmhouse

Q

décrèter

A

to decree

Q

placarder

A

to put on a billboard

Q

vanter

A

to brag about / highlight / showcase

Q

libre arbitre

A

free will / free choice

Q

le rayonnage

A

an aisle

Q

faire un tour

A

go for a look (window shopping)

Q

lendemain

A

the next day / the day after

Q

promotions / soldes

A

sales

Q

bonnes affaires

A

good deals

Q

à l’avance

A

early