Vocabulaire - Le consumérisme et la publicité Flashcards
(70 cards)
1
Q
la publicité (la pub)
A
advertising / commericals
2
Q
la pause publicitaire
A
commercial break
3
Q
une petite annonce
A
an ad in the paper / craigslist
4
Q
la société de consommation
A
consumer society
5
Q
le consommateur
A
the consumer
6
Q
le client
A
the customer
7
Q
le marketing
A
marketing
8
Q
la compagne
A
the campaign
9
Q
la marque
A
the brand
10
Q
le produit
A
the product
11
Q
la promotion / l’offre spéciale (f)
A
special offer
12
Q
l’acheteur / l’acheteuse
A
the buyer
13
Q
le concurrent
A
the competitor
14
Q
la concurrence
A
competition
15
Q
l’affiche (f)
A
poster
16
Q
la pancarte publicitaire
A
advertising board / billboard
17
Q
la cible
A
target
18
Q
la voie de communication
A
means of communication
19
Q
une agence
A
agency
20
Q
un slogan
A
slogan
21
Q
l’arnaque
A
scam
22
Q
faire de la pub / réclame
A
to advertise
23
Q
persuader
A
to persuade
24
Q
inciter / encourager
A
to encourage
25
communiquer
to communicate
26
atteindre
to reach
27
investir
to invest
28
attirer
to attract
29
promouvoir
to promote
30
convaincre
to convince
31
fidéliser
to build loyalty
32
influencer (exercise une influence sur)
to influence
33
viser / cibler
to target
34
faire appel à
to appeal to
35
mettre en avant
to emphasize
36
tenir au courant
to keep informed
37
tenter / sollictier
to tempt
38
afficher
to display
39
dépendre de
to depend on
40
efficace
effective
41
entouré de
surrounded by
42
images léchées
"tasty" images (highly edited to draw attention)
43
shooter les mannequins
to have a photoshoot
44
la nouveauté
novelty
45
publicitaire
publicist
46
le type (un mec)
a guy
47
les nanas (une meuf)
the girls
48
la bagnole
a car (familiar)
49
démodé(e)
out-of-fashion
50
baver
to drool
51
sacerdoce / profession
vocation
52
une devise
a motto
53
doper
to stimulate / boost
54
l'inassouvissement
insatisfaction
55
les munitions
ammunition
56
récompenser
to reward
57
filer
to give (familiar)
58
unfaible
to have a weakness for
59
rabâcher
to repeat over and over again
60
un mas provençal
a provincial farmhouse
61
décrèter
to decree
62
placarder
to put on a billboard
63
vanter
to brag about / highlight / showcase
64
libre arbitre
free will / free choice
65
le rayonnage
an aisle
66
faire un tour
go for a look (window shopping)
67
lendemain
the next day / the day after
68
promotions / soldes
sales
69
bonnes affaires
good deals
70
à l'avance
early
