Voting Behavior

Question 1

Other than demographics, what factors may determine the way in which an individual votes in a UK General Election?

Answer 1

Policies/key issues​
Performance in office​
Leadership of the party​
Image ​
Tactical voting​
Local representation​

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Question 2

How do policies affect the way individuals vote

Answer 2

Voters will look at the policies in the party’s manifestos and make a decision based on one significant/a range of important policies they think the government will enact. ​

Question 3

Examples of policies

Answer 3

2019- Boris Johnson wins the election with the slogan ‘Get Brexit Done’ ​

1997- Tony Blair wins with ‘New Labour’ policies of economic centrism. ​

Question 4

How will performance in office affect how individuals vote?

Answer 4

If The economy is successful and the government is competent, then they will be re-elected.

Question 5

Examples of performance in office

Answer 5

1979- After the ‘Winter of Discontent’ Thatcher won with a landslide. ​

2010- After the 2008 financial crisis, David Cameron beats Gordon Brown in 2010. ​

Question 6

How does leadership affect how individuals vote?

Answer 6

It is impossible to win an election with an unpopular leader.

Question 7

examples of leadership

Answer 7

1997 General election.​
- John Major- In power for 7 years, boring ‘straw man’​
- Tony Blair- Young, charismatic, very media savvy.​

Question 8

How does image affect how individuals vote?

Answer 8

voters may make their choice based on the party’s image. May be positive or negative

Question 9

how does tactical voting affect how individuals vote?

Answer 9

TACTICAL VOTING is when a voter supports a candidate other than his or her sincere preference in order to prevent an undesirable outcome.