W2L2 Lec 4 Flashcards

(24 cards)

1
Q

What was the major blow to Behaviorism?

A

Noam Chomsky pointing out that children discover rules for language.

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2
Q

According to cognitive psychologists, reinforcement schedules (reward and punishment) can’t explain _____________

A

Overregulation.

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3
Q

Who coined the term cognitive psychology?

A

Ulrich Neisser

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4
Q

What do cognitive psychologists think we should explore?

A

The operation of “non-observables” as attention, memory, reasoning, planning, goals, and problem solving.

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5
Q

What is functionalism?

A

The idea that psychology needs to study the software of the mind.

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6
Q

Those that believe in the computer metaphor would say “organisms don’t just mechanically respond to external stimulation. They process __________.”

A

Information.

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7
Q

In the cognitive approach, perception, thinking, and memory operate on ______________

A

mental representations that can be combined, manipulated, or changed.

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8
Q

According to constructivism, perception, thinking, and memory are ___________

A

Constructive.

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9
Q

What were the results of german map test?

A

If people had a negative view of German reunification, then they’d see German cities on the other side of the border as being further apart.

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10
Q

According to Donald Hebb, how is information represented in the brain?

A

Through neuronal connections.

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11
Q

What is an example of information that is chronically accessible?

A

Your name

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12
Q

What’s an example of temporarily accessible information?

A

Name of the current governor of California.

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13
Q

What determines activation level when it comes to priming?

A

It is determined by the recency and frequency of previous exposure to related information.

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14
Q

What is priming?

A

Any procedure that activates a piece of mental information.

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15
Q

What is the availability heuristic?

A

People make judgments about the frequency, likelihood, or magnitude of an event based on the ease with which evidence come to mind.

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16
Q

What was the manipulation in K&T’s famous names test?

A

Female names are more famous, and they appear at the beginning and end of the list.

17
Q

Why were there more traffic deaths right after 9/11?

A

They were afraid of flying, so more people drove.

18
Q

Sense organs =

A

Input devices (touchpad, keyboard)

19
Q

Motor organs =

A

Output devices (screen, printer)

20
Q

Brain stem =

A

Simple processor (calculator)

21
Q

Frontal cortex =

A

Complex processor (cray computer)

22
Q

Temporal cortex =

A

Short term storage (RAM)

23
Q

Visual cortex =

A

dedicated image processor (graphics card)

24
Q

Hippocampus =

A

Long term storage system (hard disk)