Week 1 - Data

Question 1

Why is a rationale important

Answer 1

The rationale is the reason why your research question is important, if you don’t have a good rationale nobody will give you the time or funding for the research

Question 2

What is qualitative data

Answer 2

Personal opinions and experiences described in participants own words

(Data collected through open questions, interviews)

Question 3

Benefits of qualitative data in research

Answer 3

Directly address question and find out true answer as the participant can expand on their answer

Good level of detail also.

Question 4

Limitations of qualitative data in research

Answer 4

Can take more time and money (interviews)

Samples small - not representative

Difficult and time consuming to find themes

Different people can find different themes

Question 5

What is quantitative data

Answer 5

Data expressed in numbers

Collected via questionarres, experiments

Question 6

Benefits of quantitative data in research

Answer 6

Cost effective - quick and easy

Large samples - more representative

Easy to analyse

Question 7

Limitations of quantitative data in research

Answer 7

Asking the wrong questions can lead to key factors being missed !!

Question 8

What research must always include

Answer 8

Ethical data collection

Question 9

Name the 4 principles of ethics

Answer 9

Respect for privacy and dignity of individuals and communities

Scientific integrity

Social responsibility

Maximising benefit, minimising has

Question 10

What is informed consent

Answer 10

Participants must have adequate information of the experiment in order to gibe their consent into doing the experiment

Question 11

What is withdrawal in an experiment

Answer 11

A participant should be able to withdraw themselves from the study at any time

Question 12

Describe data protection within an experiment

Answer 12

All data must be protected, anonymous data can aid this, data must be kept confidential- severe consequences if not

Question 13

What are information sheets

Answer 13

Information sheets are given to the participant before the experiment to give them all the information about the experiment before they agree to consent

Question 14

What happened in Kramer et al Facebook study in 2014

Answer 14

Manipulated 689,000 unknowing users accounts, reducing positive or negative posts on feed
Consent issue !!