Week 10 Flashcards
(38 cards)
Descriptive Research
To describe general patterns of phenomena as they exist
Descriptive research
Usually research is usually based on survey or observational data
Types of descriptive research
Quantitative/Qualitative Research
Quantitative Descriptive
Research focuses on establishing relationships between variables, hypothesis testing, and the
development of generalizations across populations
Qualitative Descriptive
Focused on observing documenting and detailing specific activities within a social setting
Where should descriptive research designs be used?
- When phenomena is new/needs to be described
- When there are changes in the phenomena
- When mechanisms underlying causal relationships need to be understood
How descriptive research informs policy?
Can help policymakers and practitioners.
What do descriptive research questions looks like?
- Who is enrolled/participated
- When was _ occurring?
- How much time was spent?
Descriptive research steps
- Identify the phenomena
- Consider which feature of the phenomenon are most important
- Identify the constructs that best represent the most important features
- Determine whether there are observable patterns in the data
- Communicate the patterns in the data that describes the realities of the phenomenon
- Rethink and repeat as needed
What is survey research?
Quantitatively measure social and behavioural phenomena
What is a survey
a measurement tool used to gather
information from people by asking questions about one or more topics
Types of survey
- Questionnaires
- Interviews
Types of questionnaire
- Questions v. Statements
- Information v. Preferences/values
- Open vs. closed ended
Types of survey questions
- Unstructured/Open ended
- Structured / Closed-ended
Nominal Response Format
A response form a t that has a number beside each choice where the number has no meaning except as a placeholder for that response
Ordinal Response Format
Ranking possible answers in order of preference
Interval-level Response Format
A response measured on an interval level, where the size of the interval between potential response values is meaningful.
Most 1-to-5 rating responses can be considered interval level.
Likert-type Response Scale
Rating scale using a statement through a corresponding numerical rating
Semantic Differential
A numerical rating between two opposite adjictives
Types of Questionnaire Surveys
- Self-administered q’s
- Online surveys
- Interview Surveys
- Telephone Surveys
2 Sampling Techniques
- Probability
- Non Probability
4 Principles for Q’s
- Clarity
- Simplicity
- Brevity
- Relevance
Interview Surveys
- Interviewer needs training
- should dress appropriately
- behave with respect
- needs to be monitored
- learn about rules for probing
- need to be given explicit instructions about how to handle exceptions/contingencies
What are hybrid techniques
- combining diff approaches
- panel surveys