week 10 new media and society

Question 1

what is social media

Answer 1

mass communication and interpersonal communication

Question 2

change in five fundamental areas of social media

Answer 2

• choice
  conversation
  curation
  creation
  collaboration

Question 3

what is the idea of the facebook bubble and real virtuality?

Answer 3

“echo chambers” - social media has on movements, the ways we curate information on facebook, we block certain content, we see information that we already agree with
block what goes against our own beliefs and we only see content that is based on our opinions

Question 4

social media and news consumption

Answer 4

people get their news from social media

Question 5

why is it concering that people are getting their news from social media

Answer 5

1. news media concentration and monoploy
2. changing values - journalist values

Question 6

conserns of news media concentration and monopoly

Answer 6

whos voices are the loudest - the most popular / most power
- everyday peoples voices are heard less

Question 7

concern of politics in the age of meta data

Answer 7

data about data - info that gives context
- when file was created/edited etc
- data from indvdiual users giving info on consumption habits to corporations
big data - patterns, trends of human behaviour

Question 8

4th concern data mining and microtargeting

Answer 8

extraction of unknown data from data
- microtargeting uses this information to identify the intrests of individuals
eg: 2012 election microtargeting political campains

Question 9

what is microtargeting

Answer 9

Microtargeting is a marketing strategy that uses consumer data and demographics to identify the interests of specific individuals and influence their thoughts or actions.

Question 10

what is the goal of microtargeting

Answer 10

An important goal of a microtargeting initiative is to know the target audience so well that messages get delivered through the target’s preferred communication channel.

Question 11

concern : knowledge power and culture of surveillance

Answer 11

• electronic footprint
  targeted ads
• if u aren’t paying to use something u are the product
• our data is much more important