Week 10 Quiz Flashcards
(26 cards)
What does North America and Asia base their communication theory on
North America = Aristotles persuasion model
Asia = Largely taken from rules in Confucian and Buddhist philosophy
What are the 3 modes of Aristotle’s persuasion model?
Pathos (emotion)
Logos (logic)
Ethos (Credibility)
What are some communication guidelines taken from Buddhism?
How to communicate in their ideal social order.
And communication must be socially appropriate.
What are come communication guidelines taken from Hinduism?
- Position of the sender and receiver of the message are not static
- Communication is a 2 way process
- Sender isn’t as dominant like in other cultures.
What trait of communication is distinguished in Asia and the west?
Silence
How much time is spent on conversation in US vs Japan?
America - 6h43m
Japan - 3h31m
Why is there more silence in Asian countries?
In large part due to Buddhist emphasis on tranquility.
“The mind sounding inside, rather than the mouth talking outside”
What is one of the most distinguished aspects of African communication?
- Lots of Mnemonic devices (repititions and metaphores)
- Makes it easier to store and retrieve memory long term.
What European countries watch TV the most vs least a day?
Most = Poland (265mins)
Least = Sweden (154mins)
Who watches the most TV in the world?
North America (275mins)
What are the differences in radio consumption for Individualistic vs Collectivist culture?
Individualistic = everyone has there own radio
Collectivist = more often than not 1 per family
Which 2 countries have the most Radio stations in south-east Asia?
Thailand (about 5000 community stations)
Indonesia = taken off rapidly (in 100s not 1000s of stations)
Which 2 countries have the most Radio stations in south-east Asia?
Thailand (about 5000 community stations)
Indonesia = taken off rapidly (in 100s not 1000s of stations)
What country spends the most time listening to radios?
Russia - 29h per person per week
Who has the biggest and lowest newspaper readership in Europe?
Highest = Norway (96%)
Lowest = Greece
How many individual newspapers are produced in India?
8000+
Why are developing countries increasing in newspaper readership?
Literacy rates increasing eg. Africa, Latin America and china
Top 2 languages used in blogs?
- Japanese
- English
What blogging content is mostly seen on Japanese vs rest of the world?
Japan = hobbies and recreational
Rest of world = personal blogs
What blogging content is mostly seen in…
Japanese
Australia
US
Japan = hobbies and recreational
Aus. = Political
US = religion and hobby
Why don’t Japanese CEOs put their personal life on their blogs?
- Makes them seem incompetent
- Doesn’t result in trust
Consumer-brand interaction on social media. Brazil vs China
Brazil = used by brands for customer care (collectivist)
China = higher incidence of complaints via social media (collectivist)
What is the response rates of the following advertising:
1. House listings via physical mail
2. Prospect listings via physical mail
3. House listings, Prospect listings, paid search and social media
4. Display ads
- 9%
- 5%
- 1%
- 0.3%
Why is Outdoor advertising significant in these countries?
Brazil
India
Brazil: Sao Paulo was the first city to ban outdoor advertising
India: Many cities with restricted outdoor advertising
