Week 3 Quiz

Question 1

When managing a global brand, what key differences must be considered?

Answer 1

1. Competition
2. Culture
3. Consumer Behaviour
4. Government Controls
5. Legal Restraints
6. Level of Technology

Question 2

What are the 4 types of noise in the communication process?

Answer 2

1. Physiological Noise
2. Physical Noise
3. Psychological Noise
4. Semantic Noise

Question 3

What is Physiological Noise?

Answer 3

Distractions due to body

functions (fatigue, hunger medication etc.)

Question 4

What is Physical Noise?

Answer 4

Environmental interferance
(bright lights, loud noises, extreme weather and
crowding etc.)

Question 5

What is Psychological Noise?

Answer 5

Things which affect qualities
people are going thru (eg being anxious causing
inattentiveness, or even prejudiced).

Question 6

What is Semantic noise?

Answer 6

When words are not mutually understood, most focused on by marcoms

Question 7

What are the top 3 countries with the highest TVs per capita?

Answer 7

1. Bermuda (1,009.71 per 1,000 people)
2. Monaco (771.391 per 1,000 people)
3. USA (740.53 per 1,000 people)

Question 8

What are the bottom 3 countries with the highest TVs per capita?

Answer 8

207. Comoros (1.48976 per 1,000 people)
208. Chad (1.03552 per 1,000 people)
209. Eritrea (0.214133 per 1,000 people)

Question 9

What are the 5 stages of Consumer Journey?

Answer 9

Awareness, Consideration, Purchase, Service, Loyalty

Question 10

What is the growth of World Wide spending on advertising?

Answer 10

3% annually

Question 11

What is the ratio of advertising spending today? - US vs World

Answer 11

80/20

Question 12

Why is digital advertising spending increased?

Answer 12

Its more targeted, customisable, measurable and produces better returns

Question 13

What are three stages of Data plumbing?

Answer 13

Collect data, Manage connections, optimise data

Question 14

What are the top 3 areas of tech investment?

Answer 14

1. AI
2. Internet of things
3. Chat bots

Question 15

What was the average attention span in 2000 vs the average now?

Answer 15

13 seconds in 2000

8 seconds now (a gold fish is at 9 seconds)

Question 16

What is the main difference between celebrity and influencer marketing?

Answer 16

Main difference is that it is a collaboration with the celebrity and the brand.

Question 17

What has influencer marketing become?

Answer 17

A combination of old/new tools, Placing celebrity

endorsement into a modern content driven campaign