Week 11 Flashcards
(8 cards)
1
Q
7 elements of strategic framing
A
- Attributes
- Choices
- Actions
- Situations
- Issues
- Responsibility
- News
2
Q
What is strategic framing expertise?
A
Knowledge and skills to promote and design frames
3
Q
What are strategic framing coalitions?
A
Adds weight to overall meaning and increases the legitimacy of that meaning
4
Q
What is propaganda?
A
The opposite of PR. Contortion of the truth with little regard for audience or accuracy.
5
Q
What is the role of ideology in messaging?
A
Messaging is never neutral - it reflects values, assumptions and beliefs
6
Q
Audiences of the University
A
Prospective students, alumni, staff, current students, government funders
7
Q
What is strategic framing?
A
Frames direct attention and influence what the audience thinks about, which reinforces ideological messages.
8
Q
4 elements of the UC narrative framework
A
- Four core strength/pillars
- Values
- Personality/tone
- Positioning/sentiment
