WEEK 13 Flashcards
(16 cards)
a mixture of factors results in firms taking steps in a given direction
STIMULI TO INTERNATIONALIZATION
This is true of internationalization; there are a variety of stimuli both pushing and pulling firms along the international path.
STIMULI TO INTERNATIONALIZATION
STIMULI TO INTERNATIONALIZATION
PROACTIVE STIMULI
REACTIVE STIMULI
represent stimuli to attempt strategic change.
PROACTIVE STIMULI
PROACTIVE STIMULI
Profit Advantage
Unique Products
Technological Advantage
Exclusive Information
Economies of Scale
Market Size
influence firms that respond to environmental shifts by changing their activities over time
REACTIVE STIMULI
REACTIVE STIMULI
Competitive Pressure
Overproduction and Declining Domestic Sales
Excess Capacity
Saturated Domestic Markets
Proximity to Customers and Ports
someone or something within the firm must initiate change and shepherd it through to implementation.
CHANGE AGENTS
This intervening individual or variable is here called a __
change agent.
2 CHANGE AGENTS
INTERNAL CHANGE AGENT
EXTERNAL CHANGE AGENT
is someone who is a champion for change within their organization or department.
INTERNAL CHANGE AGENT
usually a team member such as a manager, senior executive, leader, HR professional, or another team member who understands organization development, behavioral sciences, and human intervention.
INTERNAL CHANGE AGENT
3 INTERNAL CHANGE AGENT
Enlightened Management
New Management
Significant Internal Event
effectuate change in the organization from outside.
EXTERNAL CHANGE AGENT
These individuals are generally stakeholders (such as buyers, suppliers, customers, etc.), formal agents (such as consultants), or outside authorities (such as government or industry regulators).
EXTERNAL CHANGE AGENT
7 EXTERNAL CHANGE AGENT
Demand
Other Firms
Domestic Distributors
Banks
Chambers of Commerce
Governmental Activities
Export Intermediaries
