week 14

Question 1

the ability to offer goods and services over the Web

Answer 1

E-COMMERCE

Question 2

In order to encourage more orders from foreign consumers, companies should accept international means of payment and have the ability to ship their product internationally.

Answer 2

E-COMMERCE

Question 3

are market expansion alternatives used by all types of firms, large and small.

Answer 3

LICENSING AND FRANCHISING

Question 4

They offer flexibility and reflect the needs of the firm and the market.

Answer 4

LICENSING AND FRANCHISING

Question 5

A small firm, for example, may take up licensing to use a foreign business concept or to expand without much capital investment.

Answer 5

LICENSING AND FRANCHISING

Question 6

one firm, the licensor, permits another to use its intellectual property in exchange for compensation designated as a royalty.

Answer 6

LICENSING

Question 7

The recipient firm is the ____

Answer 7

licensee

Question 8

The property might include patents, trademarks, copyrights, technology, technical know-how, or specific marketing skills.

Answer 8

LICENSING

Question 9

a parent company (the franchiser) grants another, independent entity (the franchisee) the right to do business in a specified manner.

Answer 9

FRANCHISING

Question 10

This right can take the form of selling the franchiser’s products or using its name, production, preparation, and marketing techniques, or its business approach.

Answer 10

FRANCHISING