Week 2-3 Flashcards
(43 cards)
Vital aspect of marketing.
Place Distribution
it is the art and science of determining requirements in acquiring, distributing and finally maintaining them in an operationally ready condition for their entire lives.
Distribution Management
_______ is a systematic decision making regarding the physical transfer of goods and services from manufacturer to final user.
Distribution Planning
it is the way on how to transfer the finished goods from the producer/manufacturer to the ultimate buyer/consumer.
Transportation
it is the process in keeping the product safe and maintaining its stock to avoid shortage of supply.
Inventory Management
it describes follow-ups on customers including the feedback and satisfactory level after buying the product.
Customer Satisfaction
Middlemen refers to the following:
wholesalers, retailers, and marketing specialist
Channel members are:
- Manufacturers
- Service Providers
- Wholesalers
- Retailers
- Marketing Specialist
- Consumers
These are the makers or producers of a final product.
Manufacturers
are the ones who provide intangibles product to gain satisfaction from the customers.
Service Providers
are engaged in the activity of selling products to retailers, organizational users or other wholesalers and selling products to resale.
Wholesalers
they are selling goods in small quantity directly to the consumer.
Retailers
the one who is expert in the field of marketing.
Marketing Specialist
they are the final and ultimate users of the product.
Consumers
Two Types of Distribution Management
- Direct Channel Distribution
- Indirect Channel Distribution
is the transfer and movement of goods and services from manufacturer to final user or customer without the intervention of independent middleman.
Direct Channel Distribution
is the transfer and movement of goods and tangibles products and services or intangible goods from manufacturer or producer to independent intermediaries to customer.
Indirect Channel Distribution
Types of Intensity Coverage
- Exclusive Distribution
- Selective Distribution
- Intensive Distribution
- Dual Channels of Distribution
it described as a “broad range of activities primarily concerned with the efficient movement of finished goods from the end of the production line to the consumer”
Physical Distribution
Types of Physical Distribution
- Customer Service
- Shipping
- Warehousing
- Inventory Control
- Packaging
- Receiving Materials Handling
the ability of the organization to satisfy the customer to its maximum level.
Customer Service
the ability to transfer a durable product from one location to other normally a far place.
Shipping
the ability to properly store the raw materials, semi-processed goods to used a final product.
Warehousing
the ability to provide sufficient supply of raw materials at the right quantity, time and quality.
Inventory Control
