Week 2: STRATEGY PROCESSES & PRACTICES Flashcards
(14 cards)
What is the classical view of strategy?
Formal strategy, profit maximization, internal focus, analytical
Key influences include Economics and Military, with notable authors like Chandler, Ansoff, and Porter active during the 1960s to 1980s.
What are the key characteristics of the emergent view of strategy?
Environmental uncertainty, constant scanning, general goals, strong but flexible core business, experimentation with side bets
Patterns emerge from a mix of formal and informal processes.
Who are the key authors associated with the emergent view of strategy?
Mintzberg, Quinn, Waters
These authors emphasize the incremental nature of recognizing strategies.
What does Logical Incrementalism suggest?
Managers make strategic moves in small steps, allowing for flexibility and learning
This concept is a variation of the emergent view.
What did Grant’s 2003 Process Study find regarding strategy in global oil MNEs?
Coexistence of formal and incremental processes, major decisions made outside formal systems
The study highlighted the influence of annual planning cycles on strategy.
What were the findings of Jarratt & Stiles’ 2010 Practice Study?
Hybrid approaches in practice; rational tools are seen as simplistic and lacking predictive value
The study involved 30 companies.
What is the Strategy-as-Practice (SP) perspective?
Focuses on how strategy is perceived and enacted by CEOs based on their understanding of the environment
It differentiates between routinized, reflective, and imposed practices.
What does the Design Lens of strategy emphasize?
Strategic planning, logical analysis, mechanistic and hierarchical approaches
It is characterized by top-down decision-making.
What is the focus of the Experience Lens in strategy?
Learning and experience shape assumptions, bounded rationality, and culture
CEOs in this lens act as enactors of strategy.
What defines the Variety Lens in strategic thinking?
Ideas emerge from various sources within complex systems
CEOs create context for these ideas.
What does the Discourse Lens in strategy analysis focus on?
Language constitutes strategy and strategists, power dynamics, and hidden assumptions
It views CEOs as manipulators of discourse.
What is meant by ‘strategizing activities’?
Everyday micro-processes, routines, activities, and communication involved in strategizing
This includes talk, text, and various forms of interaction.
Fill in the blank: The classical view of strategy is primarily focused on _______.
[profit maximization]
True or False: The emergent view of strategy advocates for strict long-term planning.
False
The emergent view emphasizes flexibility and adaptation to environmental changes.
