week 3 (GPT) Flashcards
(50 cards)
What is utility?
The satisfaction a consumer receives from consuming a good or service.
What is marginal utility?
The additional satisfaction from consuming one more unit of a good.
What is the law of diminishing marginal utility?
Each additional unit consumed provides less satisfaction than the one before.
What is total utility?
The total satisfaction received from consuming all units of a good.
When do consumers stop buying a product?
When marginal utility falls below the product’s price.
What is the rational spending rule?
Spend money where the marginal utility per dollar is highest.
How is marginal utility per dollar calculated?
Marginal utility divided by the price of the good.
Why do consumers switch products?
Because another product gives higher marginal utility per dollar.
What is the demand curve?
A graph showing the relationship between price and quantity demanded.
Why does the demand curve slope downward?
Because marginal utility falls as more units are consumed; people are willing to pay less for more.
What causes movement along the demand curve?
A change in the product’s own price.
What causes the entire demand curve to shift?
Changes in income,
preferences,
population,
price of other goods.
If the demand curve shifts right, what does it mean?
Consumers are now willing to buy more at each price.
If the demand curve shifts left, what does it mean?
Consumers are now willing to buy less at each price.
What is the substitution effect?
Consumers switch to a cheaper product when the original product becomes more expensive.
What is the income effect?
A fall in price increases real income, allowing more consumption.
What is a normal good?
A good where demand increases when income increases.
What is an inferior good?
A good where demand increases when income decreases.
Give an example of an inferior good.
Instant noodles, home-brand groceries, or cheap wine.
What are substitute goods?
Goods used in place of each other (e.g. car and bus).
What are complementary goods?
Goods used together (e.g. car and petrol).
In a graph, what happens if the price of a substitute decreases?
The demand curve for the original product shifts left.
In a graph, what happens if the price of a complement decreases?
The demand curve for the related product shifts right.
What is horizontal reading of the demand curve?
Given a price, it tells how much a consumer will buy.