Week 4 Flashcards

(23 cards)

1
Q

According to the ‘Innovation Killers’ article, what financial analysis mistake led US Steel (USX) to favor using existing plants over building new minimills?

A

A) They focused on marginal costs rather than full costs for new capabilities

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2
Q

When evaluating innovation investments using DCF (Discounted Cash Flow), what critical error do companies make about the ‘do nothing’ scenario?

A

B) They assume their financial health will continue unchanged if they don’t invest

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3
Q

How were employees using GenAI at your co-op placement?

A

User-specific answer (A-D) based on their experience

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4
Q

According to the post ‘GenAI vs the Remote VAs’, what is the author’s main premise for testing GenAI capabilities?

A

A) Using Tim Ferriss’s ‘4-Hour Work Week’ tasks for remote VAs as a benchmark to evaluate GenAI

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5
Q

According to the post ‘GenAI vs the Remote VAs’, what happened when a lawyer used ChatGPT for legal research?

A

B) The lawyer submitted a brief with fictional legal cases that were generated by the AI system

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6
Q

How much is US Steel worth today?

A

B) Between $10 and 20 Billion

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7
Q

How much is Nucor worth today?

A

C) More than $20 Billion

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8
Q

What is the Innovator’s Dilemma faced by US Steel according to Christensen?

A

US Steel understood the disruptive threat of minimills but failed to invest due to financial models biased by sunk costs, marginal cost thinking, and DCF traps.

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9
Q

What are the two main DCF (Discounted Cash Flow) problems identified by Christensen?

A

1) Baseline assumption that status quo cash flows will continue. 2) Underestimation of cash flows from disruptive investments.

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10
Q

What is RPV and how does it relate to innovation?

A

RPV stands for Resources, Processes, and Values. It determines how an organization allocates resources — favoring sustaining innovation over disruptive innovation.

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11
Q

How did minimills disrupt the steel industry?

A

They entered the market with low-end products (e.g., rebar) at lower costs and gradually moved upmarket, forcing integrated steel mills to abandon segments as prices collapsed.

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12
Q

Why did US Steel hesitate to invest $260 million in minimills?

A

Because of marginal cost thinking and a belief in ‘business as usual’ — they failed to see they were already being disrupted.

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13
Q

What does GenAI amplify according to the slides?

A

GenAI provides language and task amplification — turning short prompts into long-form outputs like memos, emails, and content drafts.

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14
Q

What was the analogy between GenAI and digital photography?

A

Just like digital photography disrupted film with speed, efficiency, and accessibility, GenAI is poised to disrupt content creation with similar transformative potential.

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15
Q

What did the ‘4-Hour Work Week’ reference imply for evaluating GenAI?

A

It served as a benchmark to test whether GenAI can replicate tasks traditionally outsourced to human virtual assistants (VAs).

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16
Q

What tasks did GenAI succeed in during the Remote VA experiment?

A

Tasks like writing reminders, children’s guides, tourism board emails — tasks that rely on language generation but not physical interaction.

17
Q

What kinds of tasks did GenAI fail in during the Remote VA test?

A

Tasks involving logistics or physical actions, like ordering bins or dealing with interpersonal nuance, where human presence is still essential.

18
Q

According to the ‘Innovation Killers’ article, what fundamental error do managers often make when evaluating innovation?

A

They assume the present health of the company will persist indefinitely in the do-nothing scenario.

19
Q

What is the primary flaw in how fixed and sunk costs are considered when evaluating future investments?

A

The focus on marginal costs biases managers toward leveraging existing assets that may become obsolete.

20
Q

What risk is illustrated by the courtroom case involving Steven A. Schwartz and ChatGPT?

A

The risk of depending solely on AI for research without verification.

21
Q

What is a key strength of Generative AI according to the article?

A

Its capacity to generate asymmetric output from limited input.

22
Q

When applying Tim Ferriss’s productivity principles to Generative AI, what should be done first?

A

Assess if tasks should exist before assigning them to AI.

23
Q

What is the primary purpose of Task Amplification Categories (TACs) in a professional setting?

A

To identify which tasks can best leverage GenAI.