week 4-5 Vision statement

Question 1

What do we want to become?

Answer 1

Vision Statement

Question 2

is a forward-looking declaration that defines what an organization aspires to become in the future

Answer 2

vision statement

Question 3

It serves as a strategic guide for decision-making, employee motivation, and stakeholder engagement.

Answer 3

vision statement

Question 4

Key Characteristics of a Good Vision Statement

Answer 4

Inspiring & aspirational
Future-focused
Concise & memorable
Aligned with company values

Question 5

Should motivate employees and stakeholders.

Answer 5

Inspiring & aspirational

Question 6

Defines the long-term direction.

Answer 6

Future-focused

Question 7

Ideally 10-20 words to ensure clarity.

Answer 7

Concise & memorable

Question 8

Reflects core beliefs and purpose.

Answer 8

Aligned with company values

Question 9

How to Create a Vision Statement

Answer 9

Step 1: Define the Company’s Purpose
Step 2: Envision the Future
Step 3: Choose Effective Words
Step 4: Refine & Finalize

Question 10

Why does the company exist beyond making profits?
Identify core values that guide the organization.

Answer 10

Step 1: Define the Company’s Purpose

Question 11

Consider where the company wants to be in 5–10 years.
Imagine the ideal impact on customers, employees, and society.

Answer 11

Step 2: Envision the Future

Question 12

Use powerful, positive, and action-oriented words:

Answer 12

Step 3: Choose Effective Words

Question 13

“Leading,” “Shaping,” “Transforming”

Answer 13

Future-focused

Question 14

“Empowering,” “Enhancing,” “Advancing”

Answer 14

Impact-driven

Question 15

“Inspiring,” “Unleashing,” “Revolutionizing”

Answer 15

Emotionally engaging

Question 16

Ensure the statement is clear, simple, and memorable.
Test it by asking: Does this inspire? Does this set a clear direction?

Answer 16

Step 4: Refine & Finalize

Question 17

Evaluation Criteria Checklist

Answer 17

Future-Oriented
Inspirational
Concise & Clear
Unique
Aligned with Values
Flexible & Adaptive

Question 18

Does it describe a long-term aspiration?

Answer 18

Future-Oriented

Question 19

Does it excite & engage employees/stakeholders?

Answer 19

Inspirational

Question 20

Is it easy to understand and remember?

Answer 20

Concise & Clear

Question 21

Does it differentiate the company from competitors?

Answer 21

Unique

Question 22

Does it reflect the company’s mission and purpose?

Answer 22

Aligned with Values

Question 23

Can it evolve with industry trends?

Answer 23

Flexible & Adaptive

Question 24

Why Does a Vision Statement Change?

Answer 24

Industry Disruptions
Market & Consumer Changes
Expansion & Growth
Crisis or Rebranding

Question 25

New technologies and competitors require a shift in strategy.

Answer 25

Industry Disruptions

Question 26

Evolving customer needs may demand a new focus.

Answer 26

Market & Consumer Changes

Question 27

When a company enters new markets or industries.

Answer 27

Expansion & Growth

Question 28

After economic downturns, scandals, or leadership changes.

Answer 28

Crisis or Rebranding