Week 4 | Interface Design and Social Engagement Flashcards
Disruptive technologies
Businesses must be able to respond to disruptive technologies in order to survive and stay financially viable. For some, their responsiveness to information system challenges can lead to the creation of a competitive advantage, due to innovative adaptions to the new environment. What we do know is that when talking about disruptive technologies; disruption is speeding up.
Digital Darwinism
Disruptive Technology Is Changing Business for Good Social media, mobile, wearables, Internet of Things, real-time — these are just some of the technologies that are disrupting markets. Changes in how people communicate, connect, and discover are carrying incredible implications for businesses and just about anything where people are involved. It’s not so much that technology is part of our everyday life or that technology is relentless in its barrage on humanity. The real threat and opportunity in technology’s disruption lies in the evolution of customer and employee behavior, values, and expectations. Companies are faced with a quandary as they invest resources and budgets in current technology and business strategies (business as usual) versus that of the unknown in how those investments align, or don’t, with market and behavior shifts.
Uptake of technologies in business and the community
The first generation of the internet (Web 1.0) was characterised by static pages (content not dynamically changing) and a lack of user-generated content. Today although Web 2.0 suggests a new version of the World Wide Web, it is not a technical ‘update’. For businesses, Web 2.0 offers a more mature, distinctive communications platform features new qualities such as collaboration and sharing.
eCommerce
In simple terms eCommerce is the buying and selling of goods and services over public and private computer networks. In short doing business over the internet. Whether shopping online or completing internet banking, participating in eCommerce transactions has become part of our daily lives.
Business-to-Consumer (B2C)
- Internet based.
- Sales between a supplier and a retail customer.
- Involves a Web storefront.
Business-to-Business (B2B)
- Internet and extranet.
- Sales between compaines.
- Example: Supply chain management.
- Companies conveniently and quickly check their suppliers’ inventories and make instant purchases.
- Competition online can force prices for materials and supplies to drop dramatically.
- B2B often use an extranet: a shared intranet vendors, contractors, suppliers, and key customers.
- Web services– allow computers from different businesses to communicate.
Business-to-Government (B2G)
- Sales between government agencies and businesses.
- The government market is strikingly similar to B2B.
Consumer-to-Consumer (C2C)
- eBay.
- Gumtree.
Social Networks
ocial networking sites allow users to share ideas, activities, events, and interests within their individual networks. The main types of social networking services are those which contain category places (such as former school year or classmates), as a means to connect.
Social networks in business
Recent trends and studies have shown that a lot of customers now are looking for more than a quick buy and run experience. They want to experience a more engaging experience, including:- reviewing people’s honest comments of products purchased
- able to contribute to a community of users
- remain informally in touch with the business
- add to the discussion and feedback on issues relating to the business and the products
- be seen by the business and other customers as an avid user or expert of the product.
Revenue
he most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business’ social media page or sometimes to your website.
Brand development
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
Attracting customers
Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalised social media campaigns to encourage them to stay.
Research
Even if you think social media is not suited to your business or that you don’t have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.
Network
Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.
Recruitment
Some organisations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people.
Search engine discoverability
. By reacting to a relevant ad aimed at bringing people inside the business, the research shows that business can reap a tangible benefit.
Key differences between a Facebook business page and a personal profile
- Business pages allow you to designate multiple administrators so you can have more than one person help manage the account. In addition, if one of your administrators leaves the company, you can still have control over the Page.
- Business pages are, by default, public, and are starting to rank in Facebook and public search results.
- Business pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results.
- Personal profiles have friends, which require mutual acceptance, whereas anyone can become a fan of your business page without needing administrator approval.
Facebook Groups Vs Facebook Business Pages
The key distinction between Groups and a Facebook business page is that a Group is for a community of people with a common interest, while a business page represents a brand or entity of which there are consumers or fans.
- Call-for-action content. (E.g. Contests, giveaways)
- Be interactive, fun and helpful.
- Embed videos on your Facebook page.
- Create a connection between Facebook and the outside world.
- Call-for-action content. (E.g. Contests, giveaways)
- Integrate traditional advertising with Facebook.
- Use Facebook to grow your email list and vice versa.
- Introduce new products on Facebook first.
- Have a welcome page for new visitors.
- Integrate social content on your Facebook page.
- Like other businesses’ Facebook pages.
Twitter in business
- act as local communications tool to contact employees - Twitter is a great collaboration tool, which can be successfully used to save time and money
- communicate special offers and promotions - offer incentives to those who follow you on Twitter
- handle customer complaints - by accepting customer complaints in the open, other consumers can see what kind of company you really are
- act as a Customer Help Desk - Twitter could be used as a method to report technical problems within an organisation.
Interface design basics and design principles
- aesthetic design: the overall visual look and feel
- information design: how the information is presented and organised on the site
- interface design: how the user interacts with the site.
Simple design guidelines
An interface needs to be ‘easy to learn’. This can be achieved through consistency of screen layouts; that is, place key elements in expected locations on the interface. It is especially key to be consistent in design when moving from screen to screen.
Designing good usable interactive interfaces requires the consideration of:
- who the user will be (target audience) and
- the environment in which they will be operating (e.g. mobile vs tablet vs desktop).
Interface metaphors
The purpose of the interface metaphor is to give the user instantaneous knowledge about how to interact with the user interface.
