Week 5: Doing Business in Asia

Question 1

Key export markets for New Zealand (2024)

Answer 1

China (led by primary sector), USA (led by services), Australia and Japan.

Question 2

Grey markets (definition)

Answer 2

Genuine products sold without authorisation of the trademark owners.

(Bucklin, 1993)

Question 3

Key causes of grey markets

Answer 3

Price disparities, Regulatory barriers, Inefficiencies in distribution.

Question 4

Negative impacts of grey markets for managers

Answer 4

Dilution of exclusivity rights; Damage to channel relationships; Erosion of brand image; Loss of revenue; Reputation and legal liability.

Question 5

Potential positive impacts of grey markets

Answer 5

Incremental sales; Opportunity exploration and market segmentation; Overcome supply constraints.

Question 6

Daigou

Answer 6

Network of shopping agents who buy things for residents on mainland China that are unavailable or hard to find there. A channel of commerce between mainland Chinese buyers and overseas professional shoppers, sometimes referred to as the ‘grey market’.