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Product properties and consumer wishes > Week 5 - Exploratory factor analysis and CPM > Flashcards

Week 5 - Exploratory factor analysis and CPM Flashcards

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Product properties and consumer wishes (12 decks)

week 6- summary paper

Week 1 - NPD Why and How

Week 1 - Food quality and Food choices (children and gender)

Week 1 - Generating and screening new product ideas

Week 2 - Laddering

Week 2 - Quality function deployment

Week 3 - Descriptive research design

Week 3 - Quantitative Researching customer behavior

Week 3 - Type of survey methods

Week 3 - Intro on fundamentals of data analysis

Week 4 - Compositional perceptual mapping

Week 5 - Exploratory factor analysis and CPM

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