WEEK 6 lecture Flashcards
(8 cards)
associate rule mining
you look for how many items occur together
associate rule mining: equation of support
total numbers of times that A and B are put together / the total number of transactions.
associate rule mining: confidence
if someone buys item A, how likely are they to also buy item B
one word associate rule mining
frequency
Apiori Algorithm
1.Start with single items, count how often they show up (support).
2.Combine into pairs, count again.
3.Combine into triples, count again.
4.Keep going, but only keep combinations that meet the minimum support threshold.
Clustering
We are looking at how similar the item is with other items near. Looks at similarity.
Classification: Neural Nets
- Can select more complex regions
- Can be more accurate
- Also can overfit the data – find patterns in random noise
It can be used for clustering