Week 7

Question 1

contingency questions

Answer 1

a survey question intended for only some respondents, determined by their response to some other question

Question 2

matrix questions

Answer 2

questions aimed at addressing multiple indicators of a variable and various types of scales

Question 3

nonresponse error

Answer 3

respondents may choose to not respond to participate on the survey

Question 4

response rate

Answer 4

the proportion of people contacted to participate in a survey who actually participate

Question 5

measurement error

Answer 5

the approach used to measure a particular variable affects the response provided

Question 6

common types of survey error

Answer 6

double-barreled questions, biased items and terms, technical jargon, vagueness

Question 7

double-barreled questions

Answer 7

when a question has multiple questions but only allows for one response

Question 8

biased items and terms

Answer 8

misrepresentation of what is being measured in a particular (biased) direction

Question 9

technical jargon

Answer 9

using language or terminology that your target audience is unlikely to understand

Question 10

vagueness

Answer 10

questions or responses that lack clarity; to avoid this, you must keep in mind participant knowledge and ensure that responses are easy to differentiate between

Question 11

administration of surveys

Answer 11

self-administered questionaires, guided surveys, and online surveys