Week 8 Flashcards

(69 cards)

1
Q

generic memory/semantic memory (or the memory for meaning)

A

memory for facts, concepts, and meanings that is context free and not associated with a particular point in time

knowledge of the name of the capital city of Canada, the meaning of words you know, and what the characteristics of a cat are

not all knowledge is based on meaning. Indeed, you can know how to say ”antidisestablishmentarianism” (once the longest word in the English language) and spell it without having the slightest clue what it means; this shows that you can have knowledge without meaning even when that knowledge is for a word. - why we will use generic memory

better represents the scope of information stored and retrieved for the purposes of everyday life. Generic memory is a type of explicit memory.

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2
Q

concept

A

a general idea derived or inferred from specific instances or occurrences

Concepts can often be labelled with words but concepts themselves aren’t words; they are abstractions

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3
Q

Generic memory is comprised of

A

concepts.

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4
Q

Unlike episodic and autobiographical memory, generic memory is

A

context free

where and when the concept was learned is not linked to the generic memory.

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5
Q

evidence supports the notion that generic memory is distinct from episodic memory

A

1 - people who acquire retrograde amnesia due to damage to the medial temporal lobe exhibit loss of episodic memories going back several years, but only exhibit loss of generic memories acquired shortly before the onset of amnesia
—-episodic memories are linked to the medial temporal lobe while generic memories are not.

2 - people who develop semantic dementia due to damage in the anterior frontal lobe exhibit generic memory loss while their episodic memory remains intact
—–suggests that the anterior frontal lobe is linked to generic memories but not to episodic memories

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6
Q

The Hierarchical-Network Model

A

Quillian was developing a computer program to read text and needed the program to “know” facts in order to “understand” text.

conserve space on the hard drive, so he wrote a program that arranged concepts efficiently in a hierarchy.

hierarchical-network model-
a model of generic memory in which concepts are organized from the most general at the top to the most specific at the bottom, with facts about a concept attached to the highest level of the hierarchy to which they apply

clear predictions about how long it will take for a person to verify different types of sentences using a sentence-verification task.

travelling through the hierarchy takes time, that more travelling through more levels takes more time, and that it will take about the same amount of time to move around the network no matter what level you start at

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7
Q

sentence-verification task

A

a paradigm in which participants are presented with statements such as “A bird can fly” or “A fish eats rocks” and must indicate as quickly and accurately as possible whether the sentence is true or false

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8
Q

The Hierarchical-Network Model - problems

A

1 - the hierarchical model does not really explain how participants are able to respond to a sentence as false; for example, consider the sentence “Salmon have fur.” Participants quickly respond that this sentence is false; however, the model seems to predict that participants would need to consult the entire hierarchy before establishing a property was absent.

2- the hierarchical model predicts that sentence verification will be related to a concept’s hierarchy; however, Carol Conrad found that the frequency of a property, not it’s level on the hierarchy, predicted verification times.

3- the hierarchical model also predicts that the further a person has to “move” through a hierarchy, the slower she or he will be, but Lance Rips, Edward Shoben, and Edward Smith demonstrated that participants are faster to verify “A pig is an animal” than “A pig is a mammal,” even though a strictly hierarchical model would predict the opposite (as “mammal” is a subset of “animal”

Finally, Michael Posner and Steve Keele showed that typical members of a category are recognized more quickly than atypical category members, a phenomenon known as the typicality effect.

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9
Q

The Spreading-Activation Model

A

spreading activation model
×
a model of the relationship among concepts in memory based on the ideas that related concepts are connected in a network, and that concepts that share more properties will have more links between them

Activation is assumed to be limited, so when there are more paths, less activation goes to each path

When a concept has been activated by another concept, less additional activation is needed for that concept to reach a decision criterion.

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10
Q

decision criterion

A

a threshold of activation that must be met in order for an item to be retrieved from generic memory

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11
Q

spreading-activation model can account for the findings that were problematic for the hierarchical-network model

A

1- the model can explain why responses to false statements such as “A salmon has fur” are made relatively quickly—the model assumes that no activation will spread from salmon to fur

2- the model can account for the fact that higher-frequency features such as “A salmon is a fish” are recognized more quickly than lower-frequency features such as “A salmon has skin” by assuming that connections between concepts and high-frequency features are closer than connections between concepts and low-frequency features.

3- the model can account for findings that seem to contradict a hierarchical structure, such as participants verifying “A pig is an animal” more quickly than “A pig is a mammal,” if it is assumed that there is a closer connection between pig and animal than pig and mammal.

Finally, spreading activation can account for the typicality effect by assuming that typical members of a category are more closely associated to a category than less typical members.

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12
Q

Spreading-activation models were also designed to account for

A

associative priming, a phenomenon where a person recognizes an item more quickly when it follows a related concept than when it does not.

Associative-priming effects support the spreading-activation model because they are consistent with the premise that activation spreads from a word to related nodes adding activation, thus reducing the amount of additional activation needed to reach the decision criterion, predicting that less activation (and time) will be needed to recognize “nurse” when it is preceded by “doctor.”

“A robin is a bird” is recognized more quickly than “A robin is an animal” because the concepts of “robin” and “bird” share a closer association in the network than “robin” and “animal” do. Literally thousands of experiments have demonstrated associative priming.

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13
Q

spreading-activation model is also supported by research showing greater associative priming for words that are closely related semantically than for those that are less closely related semantically.

A

Rosa Sáchez-Casas and colleagues assembled a list of 80 words from a variety of categories and then linked each of these target words with four possible primes: the word itself (e.g., donkey–DONKEY), a prime that was very similar in meaning to the original word (e.g., horse–DONKEY), a prime from the same semantic category but that was less closely related (e.g., bear–DONKEY) and a prime that was unrelated (e.g., thimble–DONKEY).

Participants completed a lexical decision task during which they had to indicate as quickly and accurately as possible, using the keyboard, if a letter string that was presented was a word such as DONKEY or a nonword such as HERLOP. Each participant saw each target word only once.

participants made a lexical decision for a target word (e.g., DONKEY) significantly faster when the prime was very closely related (e.g., horse–DONKEY) than when the prime was just closely related (e.g., bear–DONKEY).

onducted an additional experiment with the same word stimuli, but in this experiment participants saw the prime and target together (e.g., horse–DONKEY) and had to indicate if the word appearing in uppercase letters (e.g., DONKEY) was a concrete noun or not by pressing a key on the keyboard as quickly and accurately as possible. Once again, the participants responded more quickly when the prime and target were very closely related (e.g., horse–DONKEY) than when they were just closely related (e.g., bear–DONKEY)

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14
Q

weaknesses with the spreading-activation account

A

1- it is very difficult to disprove the spreading-activation model; how do you show that spreading activation is not taking place?

2- second weakness of the spreading-activation model is that it cannot explain the mediated priming effect and therefore can’t give a good account of memory retrieval. Mediated priming is the finding that concepts that aren’t directly linked to one another can still sometimes prime one another.
————- McNamara (1992) showed that the word mane can prime the word stripe even though the association between those words, according to the spreading-activation model, is quite remote (mane-lion-tiger-stripe). Mediated priming is problematic because in order for activation to spread from mane to stripe, thousands and thousands of other words would need to be activated in the system, which predicts that most words should prime most other words if there is even a remote association between them; but research has shown this is not the case.
——————McNamara (1992) argues that each word has about 20 other words associated with it. Thus, McNamara argues, if mane were activated, 20 other words would also be activated, including lion.
—————for lion to activate tiger, 20 words associated with lion would need to be activated along with 20 words for each of the other words activated by mane; thus at this point 420 words would be active.
————— If an average person has a vocabulary of 30,000 words, this would mean that one-third of that vocabulary would be activated by mane, which McNamara (1992) argues would be highly inefficient. In addition, McNamara (1992) argues that, according to spreading activation, mane should not just prime stripe but also all words that are removed from mane by four or fewer degrees of association, such as scissors (mane-hair-haircut-scissors); however, mane is not likely to prime scissors. In fact, priming is a relatively rare occurrence. Even when participants are trained to associate two words through repeated exposure, priming effects aren’t usually observed until about five weeks after learning.

3- predicts that priming effects will be very short in duration; after additional stimuli have been presented, new concepts will be active, and old items shouldn’t produce priming. However, Joordens and Becker (1997) showed that semantic priming could occur over as many as eight intervening items.

4- model assumes a single fixed representation for each concept in a network. Thus, the model predicts that a person reading the sentence “Amy painted the egg” and “Amy ate the egg” would activate the same nodes related to “egg.” However, processing of the first sentence would likely focus on the exterior of the egg, while processing of the second sentence would focus on the interior of the egg, which are different concepts

5-represents concepts as individual nodes, implying localized representations in generic memory; however, there is substantial evidence in the literature dating back to the work of Lashley in the 1950s to suggest that generic memories are represented by patterns of activation distributed across neurons

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15
Q

compound-cue model

A

a model that assumes recognition of an item is based on a measure of familiarity determined by the compounded effects of a number of cues including context, cues that result from sharing associations with items that have recently been presented, and cues from associations in memory

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16
Q
A

According to the compound-cue model, there are three types of cues: the context within which the memory was learned (called context cues),

the items that were present when the item was learned (called inter-item cues),

and a sense of familiarity represented by an item being a cue for itself (called self–self cues)

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17
Q

Generic memory is more likely to be accessed when more cues for an item are in

A

short-term memory; cues have a compounding effect

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18
Q

compound-cue model can account for some of the phenomena that could not be explained by the spreading-activation model.

A

can account for mediated priming. The compound-cue model assumes that mane and stripe have similar associations in memory, such as large cat, claws, danger, and cubs and that these associations are similar enough to significantly affect the familiarity of stripe when it follows the word mane, resulting in priming.

explain why priming can sometimes occur when there are several items between the prime and target if it is assumed that the prime enters short-term memory and stays there for several seconds.

the compound-cue model can explain why “Amy painted the egg” and “Amy ate the egg” bring to mind very different aspects of the concept “egg” if it is assumed painted and egg work together as inter-item cues for the concept of an eggshell, while ate and egg would work together as inter-item cues for the concept of an egg’s edible interior

the compound-cue model is consistent with the notion that concepts may be represented by a pattern of activation rather than by a single node.

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19
Q

two lines of evidence suggest that various features of a concept are also integrated into a single supramodal concept

A

First, there is the fact that people can identify similarities in concepts that have very different perceptual or action-related features. For example, a hosta and a cactus have very different perceptual features but are both easily linked together as plants;
———-concepts don’t rely entirely on perceptual or motor representations.

Second, individuals with semantic dementia, which is caused by degeneration in the anterior temporal lobes, often lose knowledge of multiple features of a given concept; for example, they may not be able to identify a lemon by sight or by smell. This suggests that the frontotemporal area of the brain is involved in integrating multiple features of a given concept.

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20
Q

hub-and-spoke model of generic memory

A

a model by Pobric et al. (2010), which proposes that six types of modality-specific representations all meet at a central hub in the anterior temporal lobe

used repetitive transcranial magnetic stimulation (rTMS) to test the hub-and-spoke model. When a brain region is stimulated with rTMS, it loses its functionality, and thus rTMS can be used to determine which specific brain regions are necessary for the completion of specific tasks.

Stimulating the ATL disrupted naming of all living and nonliving objects, supporting the notion that the ATL is linked to supramodal conceptual representations. Stimulating the IPL, on the other hand, only disrupted naming of nonliving objects that could be manipulated by hand, supporting the notion that concepts are represented in modality-specific regions of the brain as well.

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21
Q

One piece of evidence supporting the notion of a “hub” where the modality-specific features of concepts are integrated is that _

A

we can recognize that certain items belong to the same concepts even though they do not share any perceptual similarities

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22
Q

generic memories are initially episodic memories stored in the

A

hippocampus.

The first time you handled the coin, you may have noticed the distinct profile of a loon embossed on one side. Soon after, your parent may have asked you, “Why do you think this coin is called a loonie?” At this point you may have referred back to your episodic memory of seeing the loon on the coin and answered, “Because there is a loon on it.” Over the coming months you would encounter the coin many more times

two-stage model of memory suggests that, over time, features that overlap across episodic memories stored in the hippocampus are transferred to the neocortex - happened with loonie knowledge

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23
Q

Dagenbach, Horst, and Carr (1990) used associative priming to test the time course of the transfer of information from episodic to generic memory.

A

argued that associative priming is only observed for items that are part of generic memory; episodic memories do not produce priming.

learning novel nonword–word pairs such as DRUPE–CHERRY. After five weeks of intense study, DRUPE facilitated processing CHERRY.

the priming effect indicated that DRUPE had become part of generic memory and that, by extension, it takes at least five weeks for episodic information to become a generic memory.

Patterns are extracted from episodic information automatically. For example, you have probably never been told what makes a specific piece of furniture a desk

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24
Q

Anthony Wagner and his colleagues used fMRI data to study the brain regions involved in the retrieval of generic memories

A

presented participants undergoing an fMRI with a cue word (such as candle) above multiple target words. The target words either had a strong association (such as flame) or a weak association (such as halo) with the cue. Participants were asked to indicate which target best matched the cue

ctivation in the left inferior prefrontal cortex (LIPC) was significantly greater in the weak associative strength condition than the strong associative strength condition and concluded that the left inferior prefrontal cortex is involved with controlled searches of generic memory, such as those involved with determining whether the word candle is more similar to the word flame or the word halo

argue that some information in generic memory is retrieved automatically, such as the fact that candles produce flames. Other information, such as whether candles are more similar to a person’s memory for the concept “flame” or the concept “halo,” requires effort to retrieve, and effortful, controlled retrieval involves the LIPC.

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25
Lashley was convinced that, if he lesioned the correct part of the brain, he could eliminate a memory for a learned behaviour.
ever able to eliminate a learned behaviour and eventually concluded that generic memories were distributed across the brain and not localized after all.
26
Anterograde amnesia can be caused by damage to various brain structures,
including the hippocampus, the mammillary body, the mammillothalamic tract, and the hippocampal gyrus
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The variety of causes of anterograde amnesia reinforces the notion that the creation of new generic memories involves
many different brain regions
28
When a person incurs damage to the anterior temporal lobe, she or he will develop
semantic dementia and lose access to conceptual knowledge.
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When a person incurs damage to one of the sensory or motor areas, she or he may develop problems with
concepts that revolve around that type of sensory or motor information.
30
For example, a person who sustains damage to the visual cortex may have difficulty with
highly visual generic memories, while someone who sustains damage to the motor areas may have difficulty with memories associated with actions.
31
Concepts are fundamental to
all cognitive tasks.
32
what are concepts needed for and why
Concepts are needed for object recognition, action planning, language, and thought because concepts indicate what objects, events, and abstract ideas mean
33
concepts reflect our experiences in the world in a categorical fashion;
our concept of “dog” includes all the information we have learned about a dog, such as dogs are animals, dogs have four legs, dogs have fur, dogs bark, dogs like to smell things, and dogs like to be petted.
34
do concepts have context
context free
35
debate concerning how concepts are represented in the brain
whether concepts are amodal or modality specific, whether concepts are represented on single neurons or across neurons, whether concept categories are innate or learned, and whether concepts are stable or flexible across time
36
amodal
to be independent of perceptual and motor representations
37
Some researchers argue that concepts are amodal
means that the concept of a hammer would be represented independently of visual information about what a hammer looks like, auditory information about what using a hammer sounds like, and motor information associated with using a hammer
38
Other researchers argue that concepts contain modality-specific information
the concept of a hammer may include visual information about what a hammer looks like, and auditory and motor information associated with using a hammer.
39
evidence for the amodal position on concepts
studies of patients with semantic dementia. Patients with semantic dementia have severe loss of knowledge across all categories, including animals and objects made by humans, and across conceptual feature types, including all perceptual and action-related information no knowledge of what an apple looks like, smells like, tastes like, or is used for. Because semantic dementia generalizes across the senses and results in a loss of knowledge from all types of categories, some researchers have proposed that concepts must be represented in an amodal format, and that those representations are housed in the anterior temporal lobe (ATL), which is damaged in all people with semantic dementia
40
amodal position on concepts - problem and support for modality specific
damage to other regions of the brain can impact conceptual processing as well, and the type of deficit observed can be predicted based on what area of the brain is damaged. Strokes that cause damage in the left cortex around the Sylvian fissure often result in difficulties with processing concepts of tools and small manipulative objects but not other concepts, while damage to the frontal cortex and motor areas tends to be associated with problems using action verbs aphasia (the loss of ability to use some aspect of language), those who have trouble with action-related words (like verbs) typically have lesions in the frontal and parietal/motor areas people with difficulty with words related to natural objects (like animal names) typically have lesions in the visual association cortex Thus, it is possible to lose the ability to use some types of concepts without having any damage to the frontotemporal area, and the concepts that are disrupted vary depending on the region that is diseased.
41
brain-imaging studies have shown activation in sensory and perceptual processing areas during the completion of conceptual tasks
when study participants read words strongly associated with sounds, such as telephone, the left posterior superior and middle temporal gyri (pSTG/MTG) were highly active and the activity was similar to activity observed when participants were listening to actual sounds. However, Kiefer and Pulvermüller (2012) found that when the same participants read words that were not strongly linked to acoustic features (like apple), no such activity was observed. Kiefer and Pulvermüller argue that these results suggest that access to concepts involves partial reinstatement of the same perceptual processes that occurred during object perceptions
42
the meaning of action words is embodied in the motor-related areas that would be needed to enact those actions
Other researchers have found that visual-processing areas are active when participants read words that are closely linked to visual stimuli (such as apple) and that odour-processing areas are active when participants read words that are closely linked to specific scents such as cinnamon different motor areas are active when participants are listening to words that are associated with different body parts; the word kick activates foot-related areas, the word lick activates mouth-related areas, and the word pick activates hand-related areas.
43
Further support for the notion that action-related concepts are embodied in the motor regions comes from studies in which transcranial magnetic stimulation (TMS) has been directed at different regions of the brain
TMS directed at the hand region of the motor cortex improved conceptual processing of arm-related words, while TMS to the foot region of the motor cortex improved conceptual processing of leg-related words
44
single-cell recordings have revealed that there are neurons in temporal lobe structures that only respond to specific concepts
such as Halle Berry’s face or name suggesting that some concepts may be represented on individual neurons.
45
evidence that concept representations are distributed throughout the brain.
1- existence of modality-specific representations of concepts; these modality-specific representations are distributed in different parts of the sensory and motor cortices. 2- individuals with neurodegenerative diseases such as Alzheimer’s disease or semantic dementia do not lose access to all aspects of a concept at once- if concepts were localized, then all information about canaries should be lost at the same time 3- different features of a concept are activated depending on the context suggesting that concepts are comprised of many distinct features that are coded by different groups of cells----evidence that some individual neurons do respond selectively to very specific concepts, but there is also evidence that concept representations are distributed across many neurons in many regions of the brain
46
categorizing living vs non living experiments
Warrington and Rosaleen McCarthy first described a patient known as V.E.R. who had severe language impairments following a left-hemisphere stroke Despite impairments in speech and difficulty following many verbal instructions, when shown certain words, V.E.R. was able to point to the corresponding picture. performed better when words related to living objects Warrington and Tim Shallice soon identified four patients with the opposite problem with naming; in these four cases, all the patients had worse performance for living things than nonliving things
47
Alfonso Caramazza and Jennifer Shelton proposed the domain-specific knowledge hypothesis to explain categorization improved hindered for nonliving/living things
Caramazza and Shelton (1998), evolutionary pressures have led the human brain to develop specialized mechanisms for distinguishing between living and nonliving things faster processing of animate information is argued to benefit survival argue that concepts related to living things rely on perceptual processing while concepts related to nonliving things rely on motor processing, and that damage to perceptual areas therefore results in problems with living concepts while damage to motor areas results in problems with nonliving concepts
48
Farah and James McClelland decided to run a computer simulation to see what effect limiting perceptual and action features would have on object recognition for living and nonliving objects respectively.
1-looked at the proportion of visual descriptors and functional descriptors in the dictionary definitions of each stimulus used in Warrington and Shallice found that living objects contained 7.7 times as many visual descriptors as functional descriptors while nonliving objects only contained 1.4 times as many visual descriptors as functional descriptors. as visual inputs were eliminated the model got progressively worse at identifying living objects, and as functional inputs were eliminated the model got progressively worse at identifying nonliving objects demonstrate that the modality-specific model is neurally plausible.
49
learning plays a formidable role in concept development was conducted by Kiefer, Sim, Liebich, Hauk, and Tanaka
participants were shown a series of novel objects. Half the participants were instructed to pantomime interacting with each object (such as using part of it as a handle, or placing objects on top of it) while the other half were instructed to just point at the object Later, the participants completed a categorization task that involved some of the novel objects while their brain activity was being monitored found that the pantomime group (but not the pointing group) showed increased activity in the frontotemporal lobes at the start of each trial and in the occipital parietal visual-motor regions later in the trial. pantomime group showed this pattern of activity because they had learned an action-related concept of the object.
50
Some researchers have argued that concepts are stable in that the same aspects of a concept are retrieved each time a concept is retrieved regardless of context, and that the same brain regions are activated each time a concept is retrieved. However, there is substantial evidence that different word meanings are recruited depending on the context
Barsalou - words contain context-independent conceptual properties, which are always activated when a word is activated, and context-dependent properties, which are activated by the context in which that word appears 2 experiments FIRST experiment, Barsalou had participants read sentences that contained an underlined noun followed by a property. - indicate whether the property applied to the underlined noun related or unrelated to the property the property was considered context-independent/context dependent. confirmed his prediction and found response times were faster in the related condition for context-dependent properties but not context-independent properties some conceptual properties are indeed activated by context and that concepts should be thought of as context dependent rather than as stable.
51
Neuroimaging studies have confirmed the notion that concepts are flexible.
complete a semantic attribute verification task while activity was being monitored by an fMRI machine indicate whether an attribute fit a given word. Words were from either living or nonliving categories and the attributes either related to a perceptual property or an action-related property. when a dominant feature was mentioned (as with the sentence “An orange is round”), perceptual areas became active for living objects and motor areas became active for nonliving objects. However, if a nondominant feature was part of the sentence (as with the sentence “An orange can be cut”), modality-specific brain regions linked to the feature became active different features of a concept are active in different contexts, and concepts should be thought of as flexible and situationally dependent.
52
If concepts are modality specific, then how are abstract concepts, which don’t relate to objects or actions, represented?
abstract concepts may be grounded largely in their relationship with other words, but also suggest that abstract concepts may have modality-specific representations just like more concrete concepts some concepts, such as “beautiful,” can be embedded in examples of things with specific perceptual traits, such as people, works of art, scenery, or events. linked to visual representations. Other abstract concepts may be more closely linked to actions, such as the concept of “free,” which may be linked to a variety of basic actions associated with freeing, such as releasing or the removal of constraints. motor representations. Some abstract concepts such as “pity” may be linked to emotional states and represented in emotional centres of the brain.
53
Synesthesia
Synesthesia occurs when a stimulus triggers a perceptual experience that isn’t actually associated with the stimulus. can occur across modalities occurring late in processing synesthetic features are not the same as perceptual features;
54
People have an innate ability to categorize objects based on
their features.
55
people use basic-level categories (such as “chair”) more than other types of categories (such as the subordinate category “recliner” or the superordinate category “furniture”).
name pictures of objects. Participants completed a total of just over 1600 trials and used basic-level categories (such as “chair”) on 1595 trials. Basic-level categories are often the most practical choice because in many cases they inform a person of how to use an object;
56
when it is necessary to use the subordinate, such as when people are experts in a field of knowledge, people do so.
a group of birdwatchers and dog experts and presented them with line drawings of birds and dogs embedded with distractors from both artifactual categories (such as musical instruments or cooking utensils) and natural categories (such as insects and flowers). name picture - different types of birds and dogs (such as robins, jays, cardinals, beagles, collies, and poodles). Birdwatchers used the subordinate category name like “goldfinch” on 74 per cent of trials showing birds and dog experts used the subordinate category “beagle” on 40 per cent of trials showing dogs; , birdwatchers only used the subordinate category 24 per cent of the time when naming dogs, and dog experts only used the subordinate category name 24 per cent of the time when naming birds. experts prefer the subordinate category name and that objects need not be organized based only on basic-level categories category choice seems to depend entirely on experience.
57
Wittgenstein games
Ludwig Wittgenstein noted that “games” is an example of a category without clear boundaries. Wittgenstein argues that while we can list many features of games, these features are never exclusive to games or shared by all games. even though games have no defining or characteristic features, we can easily judge the sentence “Writing a test is a game” as untrue, even though both tests and games have rules, and can judge the sentence “Hopscotch is a game” as true even though hopscotch shares few features with other games.
58
categorization revolves around the theories that people form about the world around them Instead of directly matching an example to a sample or criteria represented in generic memory, people search memory for an explanatory relationship.
someone jumping into a swimming pool while wearing clothes. What category that person falls into depends on the perceiver’s explanation as to why the person jumped into the pool. The category might be “poor judgment” if the perceiver knew the person was intoxicated, but might be “hero” if the perceiver knew that someone who could not swim was in the pool.
59
Gelman and Markman showed that children grouped animals based not on physical similarity, but on biological characteristics of the animal.
flamingo and bat When shown a picture of a flamingo and told “The flamingo feeds its baby mashed-up food” and shown a picture of a bat and told “The bat feeds its baby milk” as primes and then shown a picture of an owl (which was more physically similar to the bat than the flamingo) and asked how the owl feeds its baby, children as young as four correctly inferred that it was by mashing up food This showed that biological characteristics are more salient than physical ones even when children are very young.
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Medin and Shoben (1988), who showed that white hair and grey hair are considered more similar than grey hair and black hair, but that white clouds and grey clouds were considered LESS similar than grey clouds and black clouds;
implies that concepts, like “Hair changes colour when a person ages” and “Clouds get dark when it is about to rain,” rather than perceptual characteristics guide judgments of similarity. It may be concluded, therefore, that connections in generic memory are more likely to be based on conceptual similarity than on similarity in physical form.
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schema
a cognitive framework that helps to organize and interpret information allow us to make predictions, they help us organize information so we can better remember it help us to understand what people are saying in situations when it is hard to hear by allowing us to predict what a person is saying based on the general topic of the discussion.
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scripts
knowledge about the components of events and the order in which the components are to occur people have scripts for how to order a meal at a restaurant, how to ride on an elevator, and how to greet people. learned Every culture has scripts to help people know what to do and when to do it. scripts are distinct from concepts the brain areas involved with concepts (which was damaged in E.P.) is separate from the brain areas involved in following scripts
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In order for a script to be carried out successfully
the component actions must occur in a specific sequence. Think about different scripts you follow every day, such as getting dressed or brushing your teeth, and note that the order of operations is critical Ordering actions requires planning and executive control, which are governed by the prefrontal cortex patients with prefrontal damage often have difficulty with scripts. patients with prefrontal damage were able to list the steps involved in completing a given task, they were not able to list the steps in the correct order.
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semantic dementia/ prefrontal damage and scripts
patients with semantic dementia were able to identify scripts with incorrect sequences, while patients with prefrontal damage were not. This result suggests that scripts and concepts are independent from one another and involve different areas of the brain. Concepts seem to rely on the anterior temporal lobe, while scripts rely on the prefrontal cortex.
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Neocortex
*Largest part of the cerebral cortex *Involved in higher functions such as sensory perception, generation of motor commands, spatial reasoning and language *Over time, information from certain memories that are temporarily stored in the hippocampus can be transferred to the neocortex as general knowledge
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Five Operations *Encoding
*Selection *--------Schemas identify what is more relevant *Abstraction *------Selected information is converted to a more basic form, consistent with the structure of the schema *Interpretation *-------Relevant knowledge is used on abstracted information *Integration *I---------information integrated into a single memory trace *Reconstruction *------------When information is forgotten, it is filled in with the schema consistent knowledge
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Forming Impressions of Others
*You will see a series of statements, each describing a person performing some type of behaviour. *Each person belongs to either Group A or Group B. *After all statements have been presented, you will respond with your impressions. MAIN RESULT EXPECTED *Most people will see Group B in a more negative light than those in Group A *EVEN THOUGH the ratio of positive and negative events was exactly the same for Group A and Group B! *Most of the sentences were associated with Group A *The remaining few were associated with Group B *BUT notice each group had the same proportions of positive and negative behaviours *Positive, desirable behaviours were not seen as distinctive so people were accurate in their associations *On the other hand, when distinctive, undesirable behaviours were represented in the sentences, the participants overestimated how much the minority group exhibited the behaviours
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Illusory Correlation
*the perception of a relationship where none exists, or perception of a stronger relationship than actually exists *Another way to think of it – a false impression that two variables correlate. *The joint occurrence of two distinctive events (minority member – Group B & distinctive event - negative behaviour) probably attracted more attention and caused faulty impressions. *Minority is attention grabbing *Negative is attention grabbing -------*Both together is REALLY attention grabbing *The Illusory correlation may be one reason individuals become prejudiced. *Tend to lead to formation and maintenance of stereotypes *The variables capture the attention simply because they are novel or deviant *stereotypes can lead people to expect certain groups and traits to fit together, and they overestimate the frequency of when these correlations actually occur
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The Hub-and-Spoke Model
*Explains both behavioural data and interconnections of memories in the brain *Based on six modality-specific datasets *visual features *verbal descriptors *smells *sounds *motor information *Somatosensory