Week 8 The Promise and Reality of New Media Flashcards
(38 cards)
Social Media
- Facebook and Co are new gatekeepers- and thus competitors
- They control infrastructure and thus shape content directly and indirectly
- Yet they refuse to be seen as media companies and solely “tech companies”
- Claim to make the world more open and connected- but how?
Facebook Papers (Washington Post)
“A trove of internal Facebook documents reveals that the social media giant has privately and meticulously tracked ___________ exacerbated by its platforms, ignored warnings from its employees about the risks of their design decisions and exposed vulnerable communities around the world to a cocktail of dangerous content.”
real-world harms
Facebook Files (WSJ)
- Facebook says all its rules apply to all. Company documents reveal a secret elite that’s exempt
- Facebook knows Instagram is toxic to teen girls
- Facebook tried to make its platform a healthier place. It got angrier
- Facebook employees flag drug cartels and human traffickers. The company’s response is weak
- How Facebook hobbled Mark Zuckerberg’s bid to get America vaccinated
- Facebook says AI will clean up the platform. Engineers have doubts
- Facebook increasingly suppresses political movements it deems dangerous
- Facebook services are used to spread religious hatred in India
- Facebook’s internal chat boards show politics often at the center of decision making
- Company survey suggests that Facebook is bad for about 360 million users
Key takeaways
- Zuckerberg’s public claims often conflict with internal research
- Facebook dropped its guard before the Jan 26 insurrection
- Facebook fails to effectively police content in much of the world
- Facebook chooses maximum engagement over user safety
- Facebook took years to implement a simple fix for anger and misinformation
Who is Francis Haugen?
- 37 year old computer science and Harvard Business school graduate
- Had successful career as Silicon Valley entrepreneur and employee
- Cofounder of popular dating app Hinge and worked at some of the best known companies in tech, including Google and Pinterest
- Accessed documents from the company’s internal social network and took pictures of them
- Felt like her work to identify and rectify the social network’s problems wasn’t going anywhere. Rather than quit, she decided to gather documents and release them publicly
- Revealed herself this month as the Facebook Whistleblower who shared documents (that show the company repeatedly made decisions to incentivize growth and profits over its users’ wellbeing) with Wall Street Journal, the Securities and Exchange Commission and Congress
The Mechanics of Meaningful Sharing
- Like: 1 point
- Love: 5
- Angry: 5
- Comment from family or friend: 30
- Comment from acquaintance: 15
The change in algorithm (weight decision?) had unhealthy side effects on important slices of public content, such as politics and news.
What were the effects?
- Engagement on positive and policy posts has been severely reduced, leaving parties increasingly reliant on inflammatory posts and direct attacks on competitors
What hashtag were Black people on twitter using leading to hilarous, bizarre, and profane posts?
wordsthatleadtotrouble
Hashtags categorize messages to make it easier to search for posts on a specific topic
Andre Brock
“Black Twitter is an online gathering (not quite community) of Twitter users who identify as Black and employ Twitter features to do what 3 things?
While there are a number of non-Black and people of color Twitter users who have been “invited to the cookout,” so to speak, participating in Black Twitter requires a deep knowledge of Black culture, commonplaces, and digital practices.”
- Perform Black discourses
- Share Black cultural commonplaces
- Build social affinities
Black Twitter Functions
- As an artifact
- As a practice
- As a set of beliefs
Black Twitter as an artifact
- Hardware and protocols necessary to use Black Twitter
- Twitter interface
Black Twitter as a practice
- Technical and digital literacy conventions
- Discourse conventions
- Black discourse conventions
Black Twitter as a set of beliefs
- In group vs out of group beliefs about race and technology
Technical affordances
- Similar to text message interfaces
- Mobile and desktop
- Trending topics
- Minimalism and malleability
Black Twitter as Counterpublic
Black Twitter as a “digital/virtual space where Blackness frames
the ___________, occasionally breaking free of internal discourses to confront or simply inform wider publics about their concerns
politics of the everyday
“For Du Bois, personal (not individual) Black identity is the intersection between Black communal solidarity and a white
supremacist ideology. His formulation acknowledges the hegemony of whiteness without privileging it over the agency and
spiritual energy found within the Black community.
What concept does this quote illustrate?
Double consciousness
“Signifyin” as Black Discoursive Identity
- Signifyin a “rhetorical practice unengaged in information giving. Signifyin turns on the play and chain of signifiers” (Gates 1983)
- Call and response
- “it is the articulation of a shared worldview, where recognition
of the forms plus participation in the wordplay signals membership in the Black community” - Not just “bland information transfer” but “communal commentary on political and personal realities”
- Public performance of Black identity
March 2012: ByteDance is founded in China by entrepreneur Zhang Yimin. Its first hit product is ________, a personalized news aggregator for Chinese users
ByteDance; Toutiao
July 2014: Startup ________, later known for an eponymous app used to post short lipsyncing music videos, is founded in China by entrepreneur Alex Zhu
Musical.ly
July 2015:Musical.ly hits #1 in the Apple App Store, following a design change that what?
made the company’s logo visible when users shared their videos
2016: ByteDance launches _____, a video sharing app for Chinese users. Its popularity inspires the company to spin off a version for foreign audiences called ______
Douyin; Tiktok
November 2017: ByteDance acquires Musical.ly for $1 billion. Nine months later, __________
ByteDance merges it with TikTok
Powered by an algorithm that encourages binge-watching, users begin to share a wide variety of video on the app, including dance moves, kitchen food preparation and various “challenges” to perform, record and post acts that range from serious to satirical.
February 2019: Rapper Lil Nas X releases the country-trap song “Old Town Road” on TikTok, where it goes viral and pushes the song to a record 17 weeks in the #1 spot on the Billboard Hot 100 chart. The phenomenon ____________________________
kicks off a wave of TikTok videos from musical artists who suddenly see TikTok as a critical way to reach fans
TikTok settles federal charges of __________ and agrees to pay a $5.7 million fine.
violating U.S. child-privacy laws