Week three chapter 8 Flashcards
(8 cards)
informational influences
- source credibility
- percieved consistency with current world view
- perceived consensus
Normative influence:
- positive relationships
- reciprocation
- approval of valued others
What is the prospect theory?
people are risk-seeking when confronted with information about losses but risk-averse when confronted with information about gains
What are the types of health behaviours
- Detection behavaiours (mole check, immidiate risk of discovering worrying problem)
- Prevention behaviours (eating healthy, reduce risk of ill health)
What is the dual process models of information processing
- central route/systematic processing (slow, delibrate thinking)
- peripheral route/heuristic processing (fast thinking)
Describe how information and advice should be presented to maximize its impact on health-related motivation and action
-message framing framing: emphasise positive outcomes of taking action
- accurate, accessable
- easy to understand
- credibility
How should health messages be tailored to different levels of involvement?
High Elaboration (deep thinkers) : Use strong, evidence-based arguments and detailed information to engage critical thinking.
Low Elaboration (normal thinkers) : Focus on emotional appeals, visuals, and credible, likable spokespersons for simple, easy-to-process messages.
define self efficacy, whys it important for motivation and behaviour change?
Self-efficacy is the belief in one’s ability to successfully perform a task or behavior. individuals with high self-efficacy are more likely to set goals, persist through challenges, and take action toward positive change.