What makes a party successful? Flashcards
Paper 1 (24 cards)
What role do leaders play in the brand image of a political party?
Leaders are very much the brand image of the party.
How does the media focus on political leaders?
The media focuses on the leader.
What are some responsibilities of strong party leaders?
Strong leaders ensure party unity and hold various groups or factions in the party together.
They also act to source funds for the party.
Name two leaders who have been crucial to their party’s success.
- Blair + the 1997 GE + New Labour
- Thatcher + 1979 + success during 1980s
What factors can attract wavering voters?
Young and charismatic leaders.
What events contributed to Thatcher’s success during the 1980s?
- Falklands
- Miners’ strike
Who are two leaders that have had a huge influence over small parties?
- Sturgeon
- Farage
True or False: Popular leaders always win elections.
False
What can lead to a leader’s downfall within their party?
Party unity can make or break a leader if rebels are strong enough.
What is the significance of media scrutiny for political leaders?
Media targets individuals, and they can succeed or fail due to media scrutiny.
What happened to Corbyn in 2019 regarding party unity?
Corbyn faced shadow cabinet resignations.
What event in 2022 significantly impacted Boris Johnson’s leadership?
Cabinet resignations led to the downfall of Boris Johnson.
What is a factor that can lead to party disunity?
All parties go through different periods of flux; therefore, disunity is part of party politics.
Fill in the blank: Rational choice theory states that voters weigh up all political options logically and vote for the policies that will give the best _______.
result
What are valence issues?
Valence issues are issues universally believed to be important.
How does media interest change during election time?
Media interest peaks during election time, and allegiances are evident in the newspapers.
What is a counter argument regarding the influence of media?
Media is said to reinforce and not change.
What is one way effective leaders utilize the media?
Effective leaders will utilize/manipulate the media.
What trends in media influence were evident in 2017?
The growing influence of media was evident.
What is the significance of opinion polls in politics?
- Test key policies
- Predict outcomes of elections (exit polls)
- Assess success of campaign
What types of political coverage does the media provide outside elections?
- Political scandals
- Disunity
- Foreign affairs
True or False: The media has a clear guideline on broadcast media.
True
How does social media impact political engagement?
Growing use of social media is pervasive.
What can media target to influence electoral outcomes?
Media can target specific groups.
