Why Did Thatcher Win Three Elections Flashcards

(9 cards)

1
Q

Which three elections did Thatcher win ?

A

1979
1983
1987

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2
Q

How did Thatcher differ from the past prime ministers for the election in 1979?

A

Described as a ‘striking politician’
- gave convincing and clear views providing a break for many in a time when the consensus view was for a modern Britian
- piling rubbish in the streets highlighted that the failures of Labour could not continue: tangeable reminder of a need for the end of consensus

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3
Q

How did Thatcher appeal to marginal seats in the 1979 election ?

A

These were key
- areas like London, south England and the midland
- 40 seated moved from Labour to conservative down to perceived failures to deal with inflation
- ‘winter of discontent’ cemented this change within theses constituencies
- attacked socialism and the need for trade reform: pressing issues for the electorate

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4
Q

How did Labour help the conservative victory in 1979 ?

A
  • divided with no strategy to deal with the rising strike actions, inflations, unemployment and stagnation
  • 70s had entirely dived the party on disagreements concerning unilateralism and nationalisation of industry- seemed to be out of touch with more pressing concerns
  • However succeeded in restating traditional support in idnsurrial northern area including parts of Scotland and Wales winning twice the number of votes compared to the conservatives
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5
Q

Why were the liberals important to the 1979 victory ?

A

Polled 1 million less votes
- many of these in the midlands and southern liberal constituencies which led to a rise in conservative votes

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6
Q

What was Margaret thatchers campaign slogan ?

A

‘Labour isn’t working’

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7
Q

How was Thatcher perceived ?

A

Resolute, clear sighted leader

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8
Q

How had the 1970s damaged Labour ?

A
  • inflation was at 13%
  • IMF loan of 1976 damaged Labours credibility when Labour was forced to ask for $39000 million- national embarrassment
  • unemployment reached 1.5 million by the late 1970s
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9
Q

What are the factors for 1979?

A

Labour weakness
The liberals
Thatchers personal image

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