Why do we study the Media? Flashcards
(20 cards)
What is the first reason for studying the Media?
We all partake in the Media.
What is the second reason for studying the Media?
Media practices influence our lives and how we live them.
What is the third reason for studying the Media?
We influence media practices by our decisions about the media.
What is the fourth reason for studying the Media?
Media serve social functions as part of our culture
What is the fifth reason for studying the Media?
Media are currently going through significant changes.
Personally speaking, why do we study the Media?
- ) Career Moves.
- ) Effects on our lives.
- ) Powerful industries.
- ) Significant products.
- ) Molds the future.
What is the first function of the Media?
Presenting entertainment.
What is the second function of the Media?
Disseminating news and information.
What is the third function of the Media?
Aiding commerce.
What is the fourth function of the Media?
Transmitting culture and customs.
What is the fifth function of the Media?
Providing relaxation and companionship.
What is the sixth function of the Media?
Connecting people.
What is the first step in the Paradigm Shift? (Change in view of the world).
Scientific Discovery - pure science without cultural ends in mind.
What is the second step in the Paradigm Shift?
Competition - Among engineers, inventors and business people to find ways that new discovery can be used for practical purposes.
What is the 3rd aspect in the Paradigm Shift?
Winners and Losers - In terms of systems, devices, companies, and individuals as the technical and economic kinks are worked out.
What is the fourth step in the Paradigm Shift?
The New Standard - Tech becomes standardized and proliferates through the culture.
What is the fifth step in the Paradigm Shift?
The new tech becomes the cultural standard.
What is the sixth step in the Paradigm Shift?
The old tech finds a smaller niche but does not completely disappear.
What is convergence?
The coming together of media forms.
What was a notable aspect of the tech evolution?
All of the previous forms of information and entertainment are coming together and being subsumed under new technologies.
