Wine Sales in the Hospitality Sector Flashcards
(9 cards)
Describe the range of wines offered at ‘casual restaurants’
Casueal restaurants:
- Mid Priced to premium wines
- Choosen with pairings in mind: menu/wine list may suggest pairings.
- Mix of wines from better-knowh regions/grapes and lesser-known as well.
- in wine-producing country focus on loval wines
- if the restaurant has region focus, wines will focus there as well (alongiside wines from other regions).
Identify and outline the 2 main types of ‘bars’
Specialist wine bars:
- Bars that specialize in selling wine (plus other alcoholic drinks)
- Usually independently owned/small chain
- Sometimes take form of hybrids (both on/off premise wine sales).
General bars:
- Less of a wine focus (usually less important that spirit/beer focus)
-Range is usually limited to major companies/regions/grapes and inexpensive/mid-priced; wide ranging appeal; in wine producig countries = usually local wine.
What opportunities do specialist wine bars offer producers?
Small producers: ideal route to market for smaller producers from lesser-known regions, of lesser known styles/grapes.
Identify and provide a general description of the 3 main categories of restaurants:
Non-destination restaurants:
- Enjoying a meal in not a main focus; e.g. quick meal before cinema/theatre of after work.
- Tend to be part of small/big chain
- Wine range from inexpensive to mid-priced
Casual dining:
- Styles range from quick to longer meals
- Tend to be individual businesses or part of a smaller chain
- Good quality of food/wine but without formality of ‘fine dining’.
- Wine range from mid-priced to premium
Fine dining/destination restaurants:
- Restaurant and meal are the main reasons for visit: Michelin stars, prestigiours head chefs.
- Wine range from premium to super-premium
Decribe the range of wines usually offered by ‘specialist wine bars and the demographic they tend to appeal to:
Range of wine:
- Mid priced to premium wine (sometimes super-premium)
- No big brands (can’t compete on prices vs SM/DD)
- Usually from less well-known regions/grape varieties.
- Wine by the glass with regularly rotating selection
- Some specialize in specific styles/regions e.g. natural wine bars in Paris.
Hybrid - Some also offer food/cheese and or 3-course meals meant to pair well with the wines serverd.
Demographic: ‘high involvement’ consumer willing to pay above avarage $
Describe the range of wines offered at ‘non-destination restaurants’
NDR range of wine:
- Inexpensive-mid priced.
- Usually from well-known regions/grapes/brands.
- In wine-producing countries tend to be dominated by local wines.
- IF restaurant has country-based theme (Italian, Spanish), wines tend to be heavily focused on that region.
Descibe the range of wines offered at destination (fine dining) restaurants:
Fine dining restaurants:
- Premium to super-premium (limited release) wines.
- From well known wine regions to less known ones.
- Food and wine pairings of utmost importance.
- Great source of pride for producers to be listed at these restaurants.
Describe the differences between staff requirements at the 3 main types restaurant:
Non-destination restaurant:
- Low trained: Basic knoledge, wine is not the main focus
Casual dining:
- Sufficiently-trained staff able to advise customers based on tastes, price range and/or food choices.
Fine dining:
- Highly skilled staff: sommelier and/or wine director to make recommendations; also amy use brokers to source hard to find wines for their wine list.
Describe the range of wines usually offered by ‘general bars’ and the demographic they tend to appeal to:
Range of wine:
- Inexpensive to mid-priced similar to those founds in major retail outlets.
- Selection tends to be major regions/grapes/brands
- In wine-producing countires, tend to be local wines.
- Some have a specific theme (US sporsts bars, English pubs, Iris bars) that skew the beverage selection accordingly, e. g. Irish bars tend to promote Guiness, with little focus on wines.
Demographic:
- Wide- ranging appeal, lower involvement consumers.
