Wunderkind Flashcards
1
Q
How do we define total impact number?
A
A single return number that our clients can use to measure the impact that our platform drove through all products. Either total revenue or total number of conversions
2
Q
How do we calculate total impact number?
A
Total onsite impact + total offsite impact
3
Q
Someone clicks through an email, enters the CMS and purchases?
A
Attribute this revenue to email
4
Q
Where do you go to find behavioral email percent of revenue for your client in the past 30 days?
A
Looker
5
Q
How do you calculate conversion rate?
A
Conversions / Unique Impressions
