y10 Viscom Flashcards
(7 cards)
Purpose
-Advertisement (eg. catalogues)
-Promote (eg. posters)
-Depict (eg. product illustration)
-Teach
-Inform (eg. pamphlet)
-Identify (eg. logos)
-Guide (eg. map)
Design Principles
Contrast
Proportion
Scale
Balance
Figure/ground
Cropping
Hierarchy
Pattern
Orthogonal drawings
-Center line = for circles / cylinders (eg. — - — -)
-labelling below view in all caps
-alignment in views
-symbol
-scale or proportion
-views you can see
-hidden detail lines (eg. - - - - -)
Context
where the design will be shown
Audience
-Gender
-Age
-Interests + lifestyle
-Demographic
-Location
Design elements
form
tone
colour
texture
point
line
type
shape
isometric drawings
-vertical lines = vertical
-horizontal lines = 30 degrees
-viewed from corner of object
-circles = ellipses