Y2 Dev Midterm

Question 1

is the metaphor

Answer 1

medium

Question 2

enforces slecial definition of reality

Answer 2

medium

Question 3

do not tell us what the world is like, but instead

Answer 3

define the world without telling us anything at all

Question 4

Limit and regulate what the world must be

Answer 4

medium ?

Question 5

Those who indulge in medium arent

Answer 5

interested in how their minds are controlle by these evens

Question 6

enforced concept of time. -> we live moment by moment (definition of reality)

Answer 6

clock

Question 7

Cities throughout America historically represent different values, = entertainment turned public discourse into show and entertainment business

Answer 7

Las Vegas

Question 8

Postman’s first pass at his argument gestures at the two most important points that his book makes:

Answer 8

put simply, he first contends that the historical story about media deeply affects our ability to understand our place in an increasingly mediated culture. Second, Postman asserts the fundamental relationship between form and content—arguing that the way something is presented affects what is presented.

Question 9

Culture moves from

Answer 9

orality, to writting, to printing, to televising, where the idea of truth move with it

Question 10

The belief that written word carried the more authentic truth is stringer than

Answer 10

the power of speech, mediums regulate understanding truth

Question 11

-media ______ more than it creates,
printing press created individuality but destroyed the medieval sense of community

Answer 11

-media destroys more than it creates,
printing press created individuality but destroyed the medieval sense of community

Question 12

each media has a

Answer 12

bias

Question 13

media affected the way people thought about the world,

Answer 13

everyone changed and believed in everything etc with no evidence

Question 14

allowed regional ideas to be spread farther, across borders

Answer 14

printing press

Question 15

dictated mode of discourse

Answer 15

print

Question 16

The structure of the print world affected

Answer 16

The structure of the print world affected everyone and everyday life

Question 17

People were able to focus on rather than being entertained back then

Answer 17

real issues

Question 18

ex of real issues

Answer 18

-times of Lincoln speeches
-debates and speeches

Question 19

People do not feel this way anymore

Answer 19

-people were able to understand complex words and ideas in debates
-people were concerned with meaningful occurrences around them

Question 20

New technology results in flashes of information.

Answer 20

Information doesn’t promote action and is quickly forgotten and replaced

Question 21

made quantity of information become more important than quality because of easy movement of information

Answer 21

telegraph

Question 22

What two reasons does he offer as to explain the emphasis on education in the early days of this country? (chapter 3)

Answer 22

moral reasons and political reasons, its a persons right to know

Question 23

According to Postman, what did advertisers no longer expect/assume of their potential customers? Why? (chapter 4)

Answer 23

rationality; people don’t read or have the thinking/understanding skills like they use to

Question 24

What three-pronged attack on typography’s definition of discourse did the telegraphy make? What is the news from nowhere, the news of the day?

Answer 24

It introduced irrelevance, incoherence, and impotence. People know lots of things, but nothing about them. The language of the headline was sensational, fragmented and impersonal.
1930’s Penny Press + Telegraphy. So much information but none of it is of any use.

Question 25

According to Postman, what is our national modern metaphor? Why? (chapter 1)

Answer 25

Las Vegas because it shows our national character and aspiration, entirely devoted to entertainment

Question 26

What is his stated intention in this book? What does the title of this chapter mean? (chapter 2)

Answer 26

his intention is to show that a great media-metaphor shift has taken place in America, with the result that the content of much of our public discourse has become dangerous nonsense

Question 27

"All public discourse increasingly takes the form of _____," which has put us in a position where we are "slowly amusing ourselves to death"

Answer 27

entertainment

Question 28

Religious figures become

Answer 28

Religious figures become humerous entertainers

Question 29

don't know the whole truth

Answer 29

Great abbreviators

Question 30

could not exist without proper media to give it expression (7)... decontextualized information

Answer 30

news of the day

Question 31

Most significant american culture fact:

Answer 31

"Age of Typography" to "Age of Television," which requires all communication to be entertainment o our form of discourse works through "media-metaphors" which do not tell us what the world is like, but instead define the world without telling us anything at all. They limit and regulate what the world must be

Question 32

This change-over has dramatically and irreversibly shifted the content and meaning of public discourse, since two media so vastly different cannot

Answer 32

Accommodate the same ideas

Question 33

"Our languages are our media. Our media are our metaphors. Our metaphors create the content of our culture."

Answer 33

true

Question 34

"Our metaphors create the content of our culture," and he means to reveal the effect of the media-metaphor of television on our minds

Answer 34

true

Question 35

that two ideas intersected in the middle of the 19th century to lay the foundation for the . One of these ideas was new, and the other was "as old as the cave paintings of Altamira"

Answer 35

age of show business

Question 36

-new idea was that distance no longer impeded the duration of communication;___; [insisted] upon a conversation" between regions that had little to say to one another

Answer 36

telegraph

Question 37

information on what atrocities had occurred, with little emphasis on relevance, the perspective of time, or functional value;does not have the power to inspire action in us; it's disposable

Answer 37

news of the day

Question 38

Age of Show Business; pictures, delivered through photographs

Answer 38

old idea

Question 39

is not quite a "language,"

Answer 39

photography

Question 40

mid 19th C- exposition become secondary,

Answer 40

a caption to the photo

Question 41

NEWS' PURPOSE TO

Answer 41

amuse

Question 42

a world had come into being, a world wherein an event pops into consciousness for a moment and then disappears without any pretense at "coherence or sense" (77). It is entertaining, but neither allows nor permits us to do anything about the information it provides.

Answer 42

"peek-a-boo"

Question 43

how print as a media-metaphor influenced the discourse of its time

Answer 43

Typography mind

Question 44

audiences had attention span and knowledge of issues unlike today

Answer 44

Lincoln-Douglas debates

Question 45

inspires a discourse of marginal content

Answer 45

TV

Question 46

rational and serious activity

Answer 46

reading

Question 47

more contemporary televangelists like Billy Graham or Jerry Falwell, who must be careful not to associate themselves too closely with lest it alienate their audience.

Answer 47

intellectualism

Question 48

how lawyers in typographic America tended to see law as a , as opposed to a theatrical one meant to sway juries

Answer 48

rational exercise

Question 49

introduction of created a decontextualized experience in an ad.

Answer 49

slogans, images and jingles

Question 50

the "Age of, with the lattermeaning a mode of thought wherein one made a proposition and had a "tolerance for delayed response" to that proposition (63).

Answer 50

age of exposition

Question 51

found great faith in written word

Answer 51

Colonial America

Question 52

allowed ideas to cross regional borders; Federalist papers; Charles Dickens

Answer 52

Printing Press

Question 53

had a monopoly on public entertainment and education;

Answer 53

Printed word

Question 54

metaphor for the culture

Answer 54

media

Question 55

Print in typographic america dictated mode of

Answer 55

discourse

Question 56

has led "much of our public discourse [to] become dangerous nonsense" was rational, now uglier animal

Answer 56

media metaphor

Question 57

(meaning the theory of knowledge, how we gain and use knowledge)

Answer 57

epistemology

Question 58

is at its best when it aims solely to entertain, but that it is at its worst and most dangerous when "its aspirations are high"

Answer 58

TV

Question 59

Northrop Frye: objects can obtain larger significance because of the context we understand them (Hamlet- indecisiveness and Athens Greece- intellectual excellence)

Answer 59

Resonance

Question 60

metaphor of contemporary justice is more defined by the written word as truth, even though it allows the paradox of spoken testimony as crucial.

Answer 60

media

Question 61

prizes the image as the primary medium for truth, to the point that we are no longer skeptical of how it can be manipulated

Answer 61

media?

Question 62

nfluences our mode of discourse, the way we talk to and about one another

Answer 62

media

Question 63

will always remain

Answer 63

speech and writing

Question 64

does not wish to denigrate television overall, but merely the way that it forces its on every form of public discourse (like religion and politics

Answer 64

epistemology