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Flashcards in Year 10 Deck (1)
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What is the Boston Matrix

stars- high growth product what is strong but require heavy investment to sustain

cash cows- low growth products with high market share as they are matured and successful with little need of investment

question marks- products with low market share in high growth markets so have potential but need investment

dogs- low market share in unattractive, low growth markets and not worth investing often closed or sold