Zusammenfassung Flashcards Preview

Entrepreneurship > Zusammenfassung > Flashcards

Flashcards in Zusammenfassung Deck (7)
Loading flashcards...
1

Sustainable Entrepreneurship

triple bottom line approach

2

Steps before market entry

1. Recognition of Social need 2. Initiation of tech. innovation 3.Iterative synthesis leading to invention 4. Development phase (Modeling, Planning, Financing, Manufacturing,...) 5. Industrial phase

3

The average entrepreneur is ...(Big 5)

high extraversion low neuroticism low agreeableness high conscientiousness high openness

4

Strategies for growing and internationalizing

1. First mover strategy 2. Imitation strategy 3. Narrow-scope strategy 4. Broad-scope strategy

5

Greiner's growth Phases plus crisis

Phase 1: -Growth through creativity -Crisis of leadership Phase 2: -Growth through direction -Crisis of autonomy Phase 3: -Growth through delegation -Crisis of control Phase 4: -Growth through coordination -Crisis of red tape Phase 5: -Growth through collaboration -Crisis of?

6

Ansnoff Matrix

Penetration Strategy Market Development strategy Product Development Diversification

7

Eclectic theory

Explains choice between foreign market entry modes -export -licensing -subsidiary

 

Ownership

Internalization Advantages

Location Advantages 

 

Licensing

Export 

Subsidiary