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By:
Amy Knight
- decks
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Decks in this class (19)
1.1 - Meeting Customer Needs
Mass market 1,
Niche market 2,
Benefits of mass markets 3
48
cards
1.2 - The Market
Demand 1,
Factors leading to a change in de...,
Supply 3
22
cards
1.3 - Marketing Risk and Strategy
Three factors of the design mix 1,
Function 2,
Aesthetics 3
52
cards
1.4 - Managing People
How many employees does a small b...,
How many employees does a medium ...,
How many employees does a large b...
60
cards
1.5 - Entrepreneurs and Leaders
Opportunity costs 1,
Entrepreneur role 2,
How do entrepreneurs find busines...
48
cards
4.1 Globalisation
Economic growth 1,
Economy 2,
Emerging economy 3
21
cards
4.2 - Global Markets and Business Expansion
Outsourcing 1,
Pull factors 2,
Push factors 3
47
cards
4.3 - Global Marketing
Ethnocentric approach 1,
Geocentricism 2,
Polycentric 3
25
cards
2.2 - Financial Planning
Economic uncertainty 1,
Sales revenue 2,
Sales forecast 3
15
cards
2.3 - Managing Finance
Gross profit 1,
Gross profit margin 2,
Operating profit 3
27
cards
2.4 - Resource Management
Batch production 1,
Capital intensive 2,
Cell production 3
21
cards
2.1 - Raising Finance
Economic variables 1,
Internal finance w examples 2,
Retained profit internal 3
21
cards
2.5 - External Influences
Appreciation 1,
Boom peak 2,
Business cycle 3
16
cards
3.1 - Business Objectives and Strategy
Corporate aims 1,
Corp objective 2,
Critical appraisal 3
19
cards
3.2 - Business Growth
Dos 1,
Eos 2,
External eos 3
15
cards
3.3 - Decision-Making Techniques
Extrapolation 1,
Investment appraisal 2,
Payback 3
11
cards
3.4 - Influence of Business Decisions
Evidence based decision making 1,
Long terminism 2,
Short termism 3
21
cards
3.5 - Assessing Competitiveness
Gearing 1,
Highly geared 2,
Roi 3
10
cards
3.6 - Managing Change
Business continuity 1,
Transformational leadership 2,
Contingency plan 3
11
cards
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Business
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