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Shannon Paterson
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Decks in this class (19)
The Marketing Environment/ chapter 2
What is the macro environment and...,
What political factors can affect...,
What economic factors can affect ...
14
cards
Consumer Behaviour/ Chapter 3
What are the 5 stages of the cons...,
Explain the 5 roles of the buying...,
Explain the evaluation and choice...
5
cards
Organisational buying/ Chapter 4
Explain the 3 types of organisati...,
What 6 roles have been identified...,
What is the initiators job in the...
16
cards
Marketing Ethics/ Chapter 5
What is ethics 1,
What is business ethics 2,
What is marketing ethics 3
14
cards
Marketing Research/ Chapter 6
What is secondary data collection 1,
What is primary data collection 2,
What are the 3 primary research a...
9
cards
Segmentation, Targeting and Positioning/ Chapter 7
Why does segmentation positioning...,
What is stp step by step 2,
Define market segment 3
11
cards
Value Through Products/ Chapter 8
What is a product 1,
What types of new products are th...,
How do you create an innovative c...
10
cards
Value Through Services/ Chapter 9
What is a service 1,
What are the characteristics of s...,
What is the barriers to the match...
5
cards
Value Through Relationships/ Chapter 10
What is transactional marketing 1,
What is relationship marketing 2,
What is the definition of relatio...
15
cards
Innovation/ Chapter 11
What are some misconceptions abou...,
What is innovation 2,
What are the 3 approaches to inno...
6
cards
Pricing/ Chapter 12
What does the demand curve show 1,
What is the role of pricing 2,
What are advantages of full cost ...
12
cards
Communication/ Chapter 14
What types of communication is th...,
Why do we need to communicate 2,
What is the simple model of commu...
12
cards
Social Media/ Chapter 16
What is touch points 1,
What are the 7 fundamentals 2
2
cards
Distribution/ Chapter 17
Define the channel of distribution 1,
What is functional distribution 2,
What is the direct marketing chan...
6
cards
Marketing Planning/ Chapter 18
What are the key planning questio...,
What are mission statements influ...,
What should an effective mission ...
10
cards
Competitive positions/ Chapter 19
What is market commonality 1,
What is resource similarity 2,
What are strategic marketing obje...
5
cards
Product Strategy/ Chapter 20
What are the uses of a product li...,
What are the limitations of produ...,
What is the definition of portfol...
11
cards
Global Marketing/ Chapter 21
What is the difference between st...,
What are some difficulties in cre...,
What are some advertising positio...
5
cards
Implementation and Control/ Chapter 22
What is the circle for marketing ...,
What are the objectives of market...,
What is the ladder of support 3
8
cards
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Business revision
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