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COMM 223

This class was created by Brainscape user William Guinaudie. Visit their profile to learn more about the creator.

By: William Guinaudie
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Decks in this class (14)

Chapter 1
What is marketing 1,
5 steps of marketing process 2,
Needs wants demands 3
27  cards
Chapter 2
Strategic planning steps 1,
Mission statement 2,
Company objectives and goals 3
9  cards
Chapter 4
Marketing environment 1,
Microenvironment 2,
Company 3
19  cards
Chapter 6
Consumer buyer behaviour 1,
Consumer behavior 2,
Characteristics affecting consume...
14  cards
Chapter 7
4 steps in designing customer dri...,
Market segmentation 2,
Requirements for effective segmen...
5  cards
Chapter 8
Product and services 1,
Levels of products and services 2,
Product and service classificatio...
11  cards
Chapter 9
Brand 1,
Trademarks lost trademarks exampl...,
With so many brands to choose fro...
15  cards
chapter 10
Price major pricing strategies 1,
Customer value based there are 2 ...,
Cost based pricing types of costs 3
12  cards
Chapter 11
Value delivery network 1,
What is a channel 2,
How channels add value 3
7  cards
Chapter 13
The promotion mix marketing commu...,
Push vs pull promotional strategi...,
Advertising 4 important decisions...
4  cards
Chapter 14
Personal selling 1,
The role of salesforce 2,
Selling digitally online mobile a...
5  cards
Chapter 15
Direct and digital marketing 1,
Forms of digital and direct marke...,
Social media marketing 3
6  cards
Chapter 16
Global firm 1,
Major international marketing dec...,
Step 1 the global marketing envir...
5  cards
Chapter 3
Sustainable marketing 1,
Marketing s impact on consumers 2,
Marketing s impact on society as ...
6  cards

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COMM 223

  • Class purpose General learning

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