This class was created by Brainscape user L G. Visit their profile to learn more about the creator.
By:
L G
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Decks in this class (12)
Chapter1: Creating Customer Value And Engagement
No deck description has yet been added by the author.
36
cards
Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships
No deck description has yet been added by the author.
14
cards
Chapter3: Analyzing The Marketing Environment
No deck description has yet been added by the author.
17
cards
Chapter4: Managing Marketing Information To Gain Customer Insights
No deck description has yet been added by the author.
25
cards
Chapter5: Understanding Consumer And Business Buyer Behaviour
No deck description has yet been added by the author.
27
cards
Chapter6: Customer Value-driven Marketing Strategy: Creating Value For Target Customers
No deck description has yet been added by the author.
31
cards
Chapter7: Products, Services, And Brands: Building Customer Value
No deck description has yet been added by the author.
26
cards
Chapter8: Developing New Products And Managing The Product Life Cycle
No deck description has yet been added by the author.
20
cards
Chapter9: Pricing: Understanding And Capturing Customer Value
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23
cards
Chapter10: Marketing Channels: Delivering Customer Value
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24
cards
Chapter12: Engaging Customers And Communicating Customer Value: Advertising And Public Relations
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22
cards
Chapter13: Personal Selling And Sales Promotion
No deck description has yet been added by the author.
24
cards
More about
comm223
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