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Consumer behaviour

This class was created by Brainscape user Lachie Ryan. Visit their profile to learn more about the creator.

By: Lachie Ryan
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Decks in this class (11)

week 1 - needs + goals
Define a need 1,
Types of needs 2,
Define goals 3
21  cards
week 2 - self concept
Define self concept 1,
Define actual self image 2,
Define ideal self image 3
29  cards
week 3 - perception
Define sensation 1,
Define perception 2,
Define absoulte threshold 3
26  cards
learning and invovlement
What is learning 1,
Learning can be either 2,
Conditioning is a learning theory...
26  cards
week 5 - attitudes and change
Define an attitude 1,
According to the tricomponenet of...,
Explain cognitive component 3
30  cards
week 6 - social influence + persuasion
Define a group 1,
Define reference groups 2,
Marketing created reference group...
11  cards
week 7 - family :)
Define families 1,
Families serve 4 major functions 2,
Explain family function socialism 3
22  cards
week 8 - culture
Define culture 1,
Define beliefs 2,
Define values 3
20  cards
week 9 - decision making
What is a deicison 1,
3 levels of conscious decison mak...,
Explain extensive problem solving 3
22  cards
week 10 adopters
Diffusion of innovators adoption 1,
Diffusion of innovators diffusion 2,
Four basic elements of the diffus...
17  cards
week 11
Some unethical marketers may use ...,
Explain teleological theory 2,
Explain deontological theory 3
10  cards

More about
Consumer behaviour

  • Class purpose General learning

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