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Consumer Insight and Behavioral Studies

This class was created by Brainscape user Mak P. Visit their profile to learn more about the creator.

By: Mak P
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Decks in this class (21)

Five philosophies
Explain positivism 1,
Explain critical realism 2,
Explain interpretivism 3
6  cards
Consumer decision making
What are the three types of decis...,
What is cognitive decision making 2,
What is habitual decision making 3
5  cards
Consumer problem solving
What is the continuum of consumer...,
Explain extended problem solving 2,
Explain limited problem solving 3
5  cards
Two perspectives on consumer research
What are the two perspectives on ...,
Explain the positivist approach 2,
Explain the interpretivist approa...
4  cards
Influences on consumer behavior
What are the influences on consum...,
What kinds of psychological facto...,
What kinds of personal capabiliti...
6  cards
Attitudes
Explain implicit and explicit att...,
Explain the abc model 2,
Explain the food specific values ...
7  cards
Motivation
What is motivation 1,
How could you motivate people to ...
2  cards
Goals
What type of goals are there 1,
What are goals 2,
Is using the drs a promotion or p...
3  cards
Needs/wants
What are needs wants 1,
Explain maslow s pyramid of needs 2,
What kinds of conflicts can arise...
6  cards
Involvement
Explain the term involvement 1,
What are the dimensions of involv...,
What type of involvement would it...
3  cards
Intention
Explain the tra 1,
Explain the tpb 2,
Explain the intention behavior gap 3
10  cards
Dual process theory
What is dual systems and dual pro...,
What is system 1 and 2 2,
What is elaboration likelihood mo...
16  cards
Values
What is values 1,
Are values difficult to measure 2,
What is schwartz value survey svs 3
10  cards
Choice architecture
What is nudging 1,
Please explain priming 2,
What is framing 3
28  cards
Experiments
Explain extraneous variables and ...,
Explain multicollinearity 2,
Explain between subject experimen...
11  cards
Reliability/validity
What is reliability 1,
What is validity 2,
Is your research reliable 3
6  cards
Statistics
What is statistical power 1,
What does r 2 show 2,
What does beta coefficient show 3
5  cards
Ethics
What is not ethical 1,
What are the five cases 2,
What do we need to consider in et...
9  cards
Machine learning
Explain parametric 1,
Explain non parametric 2,
Explain supervised 3
7  cards
Sampling
What is sampling describe the pro...,
Define sampling population 2,
Define over and undercoverage and...
22  cards
General
How is the project relevant to co...,
What is the problem opportunity t...,
How would you investigate if peop...
5  cards

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Consumer Insight and Behavioral Studies

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