This class was created by Brainscape user ashley Edye. Visit their profile to learn more about the creator.

Decks in this class (15)

Introduction
Define consumer behaviour 1,
Who are the 3 actors of the consu...,
What is the difference between a ...
18  cards
Perception
What is perception 1,
What are the steps in perception 2,
What is another name for a sensor...
31  cards
Learning & Memory
What is vicarious learning 1,
What is incidental learning 2,
What is classical conditioning 3
26  cards
Motivation & Affect
Define motivational strength 1,
What is drive theory 2,
What is expectancy theory 3
15  cards
The Self
Define the ideal self 1,
Define the actual self 2,
What is symbolic interactionism 3
7  cards
Personality, Lifestyles, & Values
0  cards
Attitudes
0  cards
*Attitude Change and Interactive Communications
What are the 6 factors that influ...,
What is elm 2,
What are the 2 different routes o...
24  cards
*Individual Decision Making
What attributes make a buying dec...,
What attributes make a buying dec...,
What attributes make a buying dec...
18  cards
*Buying and Disposing
What are the 2 situational effect...,
What is the physical surrounding 2,
What is the social surrounding 3
17  cards
*Group Influence & Social Media
What is a reference group 1,
What is an aspirational group 2,
What is a membership group 3
19  cards
*Income, Social Class, & Family Structure
What is the difference between ac...,
What are the 3 main components of...,
What are some of the problems wit...
13  cards
*Subcultures
What is an age cohort 1,
What is a micro culture 2,
What is the grey market 3
6  cards
*Cultural Influences on Consumer Behaviour
What were the 4 mentioned aspects...,
Define enacted norm 2,
What is a crescive norm 3
16  cards
*The Creation & Diffusion of Culture
What is a cultural gatekeeper 1,
What is a tastemaker 2,
What is reality engineering 3
18  cards

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Mark 310

  • Class purpose General learning

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